Evening Republican, Volume 21, Number 113, Rensselaer, Jasper County, 21 May 1918 — Page 4

CAR FOR SALE SECOND HAND AUTOS I Saxon Roadster. 1 Maxwell Touring. Car. 2 Ford Light Trucks. 1 1915 Ford Roadster. I 1914 Ford Touring Car. ALL AT A BARGAIN CENTRAL GARAGE CO. Phone 319. Rensselaer, Ind.

RENSSELAER REPUBLICAN SAILX AM* «BMX-WEEEX.T CIkAAK * wwTT-Tnw . . Publishers tee fmxmax issue xs meouxua wsssyg BMTIM. Seml-Weekly Republican entered Jan. 1. 18*7, m aecaud claaa mall matter, at the poatoSce at Rensselaer, Indiana. Evening RepubUoau entered Jan. 1, lIS7, aa aeeead claaa mall matter, at the peeteffice at Renaaelaer, Indiana, under the act of March 8, I(7*. KATES EOS EXBPXA.T ABTEMTXSXMG Dally, per inch lie Semi-Weekly, per Inch 18c susscßxrrxoir sates. Daily by Carries, 1* cents a week. By Mall, (3.(0 a year. Bead-Weekly. Ln advance, year, (2.00. MATES TOMOXUUWXFXEB AES. Three lines or less, per week of six Issues of The E2venin< Republican and twe of The Semi-Weekly Republican, 26 centa Additional epact pre rata.

CLASSIFIED column FOR SALE. FOR SALE —Baby chicks. Telephone 524. Mrs. Jesse Beecher. FOR SALE—Hungarian seed. Alfred Donnelly. Phone 903-B. The Globe Onion Fann. FOR SALE—Alaska Muskegon refrigerator, good as new. Ice chamber 21x13x14, outside measurement, 46 inches high by 82x20. Mrs. Bert Jarrette. FOR SALE—One gray horse, weighs 1500 pounds, 8 years old, also 15 bushels of seed, corn, and 6 bushels of soy beans. William Middlecamp, Kniman, Ind. FOB SALE—Pure bred Bourbon to* turkey. Several pure bred White Wyandotte Cockerels. Joe Norman, phone 910-L. FOR SALE—No. 1 baled timothy hay sold in any amount at Rowles and Parker’s farm, $25 per ton. Arthur Mayhew. FOR~BALE—I9I7 model Ford with winter top. Nearly new. City Transfer Co. Phono 107 er 869. FOB SALE—Single comb white Orpington eggs, $1 per setting. C. W. PostilL Ph»e 828. FOR SALE —Mississippi plantations. A few hundred dollars will buy you a farm where you can raise three crops a year and where you do not have to worry over long, cold winters and high fuel and coal billr. —Harvey Davisaion.

FOB SALE —Setting eggs from White Plymouth Rock stock, farm range, 75c for 15. J. M. Johnson. Phono 929-H. FOR SALE —Good second-hand carriage, a bargain. Conrad Kellner. Phone 278. FOR SALE— A. 5-passenger Overland automobile, has had but little use. Maude Daugherty, .’hone 266FOB SALE—Beautiful potted Sewers: also elegant cut flowers. Osborne Floral Co. Phono 489. FOB SALE—-Building lot two blocks, from court house. All improvements in. George F. Meyers. FOB SALE—Gas 24 cents. Tires 'old at 50 cents profit Main Garage. FOR SALE—Navy beans for seed and table use. W. H. Pullins. Phone 934-H. FOR SALE—One riding or walking cultivator as good as new: One three year old mare. One seven year old mare. Two bushels of seed corn. Phone 9020. Henry L Gowland. FOB SALE—A white iron bed mattress and springs. Also a child’s folding black sulky in good condition. Mrs. Milt Both, Phone 281.

FOR SALE—Majestic range, davenport, and Emerson piano. William O. Gourley. Phone 651. FOR SALE—For Decoration Day. The finest lot of carnations, peoneas, roses, daisies and lillies ever brought to our city. Phone us your order today. King Floral Co. Phone 216Green. FOR SALE—Some fertilizer, different grades. Monon, phone 207I, or address McCoysburg, Ind., Route 1. Charles Erb. WANTED. WANTED —To clean and press men’s suits. Phone 260. WANTED —Married man to Work on farm. House, barn and garden burnished. William Hough. Phone 936-D. R. F. D. 3. WANTED —Work on farm by boy, age 13. Phone 574-Black. Mrs. Riley Miller. “WANTED—Tractor to plow 80 acres pasture land, free es 'stumps and rocks. Shelby Gomer. WANTED—To do your hauling. Have a large motor truck. Harry E. Gifford. WANTED —Cream. Will pay the highest market price. Also highest market price for produce. J. S. Lakin. Parr store. 932-G.

FOR RENT. FOR RENT—6 room modern house, 2 blocks from court house. John A. Dunlap. Phone 16. FOR RENT —Six room house, good well water, one lot, $lO per month. J. W. Rains. Phone 229. FOR RENT —The Protestant Methodist church building north of ight plant. Geo. F. Meyers. FOR RENT —House, out-buildings, and garden on farm. Cheap rent. Possession at once. George F. Meyers. ■ ■—■■■ ■■■■■■ 111 ■»n FOR RENT—Fino thoroughly modern, eight room residence with garage. Now occupied by O. S. Penrod. Ready May Ist. A. Leopold. FOR RENT—Six room house, lights and water. $lO per month. Call phone 445. FOR RENT—Two business rooms on North Van Rensselaer Street, formerly occupied by Mrs. Purcupile and Col. Healey. A. Leopold.

FOR RENT—At a very reasonable price, the Lucy Clark residence property on Weeton street Geoige A. Williams. FOR RENT—Eight room remodeled modern residence on North Cullen St Dr. F. A. Turfler. FOR RENT—Modern 8-room house and sleeping porch. Inquire of J. N. Leatherman, First National Bank. ~~ MISCELLANEOUS. .. TO EXCHANGE—A~ house ~in Brook, Ind., for horses. Guy Meyers, Knimap, Indiana. MONEY TO LOAN—B per cent farm loans.—John A. Dunlap. ~MONEY TO LOAN—Chas J. Dean & Son. TAKEN UP—Stray pony. W. C. Leeh at hitch barn. ' KODAKERS ATTENTION—I have taken over the photo finishing business of Arthur Fletcher. AH work left with him the past few days can be secured by calling at the hotel. Films developed 10c; prints 8 to 5c each. Two day service. Leave your work with the clerk at the Makeever hotel Orie Potts. To enable patients .to regain the use of stiffened fingers and hands a British surgeon has invented a rubber bag shaped like an Indian club, a user pinching or squeezing the handle and gradually working toward the large end.

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MERCHANTS MUST BUILD “BACKFIRE"

Can Beat Mall Order Houses at Their Own Game If They Will Do It ADVERTISING ONLY WEAPON Catalogue Concerns Spend Hundreds of Thousands of Dollars Annually to Create Demand for Their Merchandise. (Copyright, 1917, Western Newspaper Union.) The forest ranger and the prairie farmer have learned that they must fight with tire. They know that when the all-consuming forest or prairie fires are sweeping toward them their only hope of safety lies in the “back-fire.’’ By kindling and carefully controlling a fire of their own they force the bigger fire to burn itself out, finding no further fuel on which to feed. The merchants of the small cities and towns are learning that in waging their fight for existence they must adopt the tactics of the men of the West. The great mail order houses of the cities are the consuming flames which threaten to wipe out the retail merchants of the small towns unless the latter, realizing their danger, take steps to remove the menace. The retail merchants, as a whole, are beginning to realize that they must fight lire with fire and that to save themselves they must build a “back fire.” Advertising is the weapon with which the mail order houses conduct their warfare on the retail merchants of the small cities and towns. The mail order houses do their advertising through their own catalogues and through certain publications which are known as mail order advertising mediums. A big mail order house spends hundreds of thousands of dollars merely on the preparation and publication of its bulky catalogues. Business Built Upon Advertising. The catalogue houses also spend thousands upon thousands of dollars In advertising in the mail order publications which look for their circulation to the people of the small towns and the rural districts. Advertising in some of these mediums costs as much as from S4O to SBS for a single inch, yet the mail order houses find it profitable to pay these rates. Their business is built upon advertising and if they were denied the use of the mails for their advertising for a single month their business would be destroyed. In advertising, the local merchants find the only weapon with which they can beat the mail order houses at their own game. This does not mean necessarily, only newspaper advertising, although that is the big gun in the battery employed by the successful merchant in his battle for trade. Advertising is a big word and it covers a big field. There is no longer to be found the man who does not believe in advertising. Every merchant believes in advertising of some sort The placing of a display in a show window is advertising. The only difference between that kind of advertising and advertising in a newspaper is that where the one reaches dozens the other reaches hundreds? Attractive window displays are, of course, an important adjunct of any retail store. They serve their purpose but this purpose is only to attract the attention of those who may be passing by the store. There are other forms of advertising, such as personal solicitation, but printed matter must always continue to be the chief reliance of merchants in attracting customers to their stores. Advertising Begets Confidence. The buying public has learned that the store which takes the people into its confidence through its advertising is the one in‘which it may expect to get the best bargains and the most satisfactory treatment It knows that the store which advertises consistently and regularly has the best and most up-to-date stocks because this store sells its goods more rapidly than the one which does not advertise and, therefore, is -not forced to carry over old stock from one season to another. The public knows that the store which advertises can place lower prices on its goods because it turns over its stock oftener than the store which does not advertise and therefore does not have its capital tied up in slow-moving merchandise.

The mall order house does not get its business by merely letting the public know that it has dry goods or hardware or groceries or some other commodity to sell. It creates a demand for its goods by placing in its catalogue attractive pictures and detailed descriptions of the articles which it has to sell. The lure of the mall order catalogue Iles in the fact that the merits, or alleged merits, of the merchandise offered are placed before the prospective purchaser in the most graphic manner. The local retail merchant has the same opportunity to do this that the mail order house has and can do it much more effectively than the mall order house can. The retail merchant can talk to the people of his community through his home newspaper and that is something which the mall order houses as a rule cannot do, for the local newspapers through a sense of loyalty to their communities and their home merchants will not accept the advertising with which the mall order houses would flood them If they had ths opportunity. ‘

HUNTED BY WILD ELEPHANT

Carl B. Akeley, Naturalist, Relates Experience of Being Attacked by Massive South African Beast. The hunter and taxidermist, Carl E. Akeley, who has spent.a great deal of painstaking effort in preparing the wonderful animal groups at the American Museum of Natural History, Is known throughout South Africa as an elephant hunter. He has had many thrilling experiences, one of which he describes in the New York Sun as follows: Elephants are no more conspicuous in their own country than jack rabbits nre in theirs. They are the color of the shadows in the forest and almost as indistinguishable. Intelligence and vindictiveness are two of their most ptomlnent characteristics. When one knows he is being hunted he will lie In wait, still as a rock, and looking much like one, and will hunt his hunter as a dog hunts a rat. I had cut a big bull out from a herd and was following his spoor, knowingwell enough that he was lying In wait for me somewhere. The big beast, as It turned out afterwards, got my wind as I was stalking him, and was searching for me. I must have got within ten or twenty feet of him, because I remembered afterward that I heard a swift rush but did not catch sight of him coming. The first I knew of his presence was a quick vision of his trunk as he knocked me down. Then I caught one glimpse of his little eyes as he curled up his trunk out of the way and tried to Impale me with his tusks. I had just time to grasp a tusk with; my left hand and twist myself so that my body was between the two shafts' of Ivory. I felt the impact of his tusks as they dug into the ground on either side of me, and his heavy nose crushed against my chest. That is all I re-; member. My hunter fortunately shot him dead as he was preparing for another thrust I was unconscious as they carried me to the camp, where I lay for’ three months, with my chest so, crushed that it was doubtful whether or not I should live.

CLOUDS ENVELOP AN ISLAND

Mass of Rock Near New Zealand Isi Nearly Three Miles in Circumfer* once and Always Shrouded. White island, 30 miles distant from New Zealand, Is probably the most extraordinary Island In the world. It is an enormous mass of rock nearly three miles In circumference, rising 900 feet 1 above the sea, and Is perpetually en-i veloped in dark clouds, which are visible for nearly a hundred miles, says a writer. The Island consists almost entirely of sulphur, with a small percentage of gypsum. Some years ago an attempt was made to float a company to work the sulphur, which Is of high quality; but, strange to say, sufficient capital' was not subscribed. Therefore the export of sulphur from White island Is still very small. In the Interior Is a lage fully fifty acres in extent, the vapor of which hast a temperature of 110 degrees F. and! Is strongly Impregnated with acids.On one side of this lake are craters: from which steam escapes with great! force and noise. This steam and the, vapor from the lake form the dark 1 cloud which envelops the island.

Sour Milk by Violet Rays.

It has always been commonly believed that milk curdles owing to thet change of temperature and that by using Ice this difficulty would be over-j come, according to Dr. Humbert Buz-, zonl in the Electrical Experimenter,, but this precaution does not take away the primal cause. While germs In milk remain latent under the unfavorable environment of perhaps zero degree, they develop Immediately upon being brought In contact with light and a more productive environment. The moment ultra violet rays cornel in contact with the Infinitesimal life! development begins, and while it Is; true that some microbes are destroyed, by the utra violet rays, It has been: found that the inferior organisms‘generally develop more rapidly under the! Influence of these rays.

Bea Fish Oppose Goiter.

Sea fish of all kinds has been found; to oppose goiter in communities where | goiter prevails extensively. Author-; (ties have attributed the remark-! able prevalence of goiter and cre-> deism or myxoedema (physical defect; Sue to failure of normal thyroid gland; function) in the scarcity of sea food In that* Inland country. And there is some ground for the Idea that a more frequent use of sea fish in the diet tends to prevent or cure simple goiter, which la rather excessively prevalent in the great lakes basin. Sea fish contains lodine in assimilable form, and it Is to this element that the food’s value in cases of goiter is ascribed.

Royal Priestess.

The most aristocratic religious institution in the world is that located at Prague, Austria. Only a princess of the Imperial family can be appointed as its abbess. In a few cases, when ladles of less aristocratic birth have been chosen for the position, they have always been of noble birth and have enjoyed the right to the title of royal highness. The abbess is installed in office by a solemn ceremony, which is attended by all the high dignitaries of the church and state and an archduke to represent the emperor at the "crvlce. '

Have you O’RILEWjH New Golden tory Loaf? ■ Positively the best bread sold in Rensselaer today. Its taste will surely please you. • CLEAN WHOLESOME PALATABLE Popular Sizes 10c & 15c.

Mrs. Mell Abbott and daughter Madeline, are spending the day in Lafayette. Don’t forget the War Mothers’ market at Warner’s store Saturday. Mrs. Louis Haas and son, who have been visiting her parents here, went to Hammond for a few days visit. » Help a worthy cause by patronizing the War Mothers’ market Saturday. Paul Beam and Jay Dee Roth have secured positions in the checking department of Montgomery Ward & Co. in Chicago at good wages. Mr. and Mrs. Charles Holt of Bicknell, Ind., and Mrs. Laura Prior and daughter of Worthington, who have been visiting Charles Hancock, returned to their homes today.,

Chicago and the West. Indianapolis Cincinnati aud the South,, Louisville aud French Uck apringa oxxcaao, a x.ouxs SOUTHBOUND. Louisville and French Lack. - No. 8 11:19 pm Indianapolis and Cincinnati. No. SB I:4s am Louisville and French Lick. No. f 10:65 ana Indianapolis and Cincinnati. No. 37 11:18 am Lnd’polls, Cincinnati and French Lick. No. 88 1:61 pm Lafayette and Michigan City. No.- 88 P® Indianapolis and Lafayette. No. 81 7:81 P® NORTHBOUND. No. 88 Chicago 4:61 No. 4 Chicago 6:01 am No. 40 Chicago (adcom.) 7:80 am No. 82 Chicago 10:88 am No. 88 Chicago 2:61 ptr No. 8 Chicago - J:JI I” 1 ' No. 80 Chicago -•••-. pm For tickets and further information call on W. H. Beam. Agent.

RENSSELAERREMINGTON BUS UNB SCHEDULE 2 Trips Daily Leace Rensselaer 7:45 a. m. Arrive Remington 8:30 a. m. Leave Remington 9:10 a. m. Arrive Rensselaer 9:55 a. m. Leave Rensselaer ...... 4:00 p. m. Arrive Remington 4:45 p. m. Leave Remington 5:15 p. m. Arrive Rensselaer 6:00 p. m. Fare SI.OO Each Way FRANK G. KRESLER. Phone 121-W. Ronssclaor. Ind.

Protect Your Family Life Endowment Or monthly Incom. pollclo. th.t protect, your * family and yourself. , Gary National Life Insurance Co., Gary Theatre Building . Wilbur Wynnnt, G “* HARVEY DAVISSON GENERAL AGENT. A few small blocks of stock to be sold in Jaaper county.—Ask Davisson.

C. P. Wright went to Chicago on business. Attorney Roy Blue, of Wheatfield, spent Monday in Rensselaer. Francis Ryan returned to her home today, after visiting Luella Harmon and other friends. THE COMMUNITY AUTOMOBILE SUPPLY COMPANY of Rensselaer, Ind., will sell you a guaranteed tire for SI.OO profit, each. Any size. Also gasoline at 1 cent per gallon profit. For military purposes a Texan has invented a torch to be dropped from an aeroplane at night to illuminate the ground within the lines of an enemy, attached to which are rifles that are automaticcally discharged, the affair finally exploding a bomb.

We have just received a ear prepared cook stove coal. J. C. Gwin & Co. The War Mothers will meet Saturday, May 25, at 2 p. m. in the M. E. church. All members are urged to come as Alice M. French, State War Mother, will be present. With all the latest modern equipments, both steam .and electric vulcanizing we are prepared to do all kinds of work on short notice, we will splice, or put in sections if necessary on tubes, to do all built up work on casings and we guarantee each piece. Bring your work in to laundry or up stairs oyer l*" ndr X where shop is located. We will call for and deliver work. “J. H.” SERVICE STATION Phone 340. A newspaper exchange gives this definition of an automobile: ‘The automobile is a large iron and rubber contrivance for transforming gasoline into speed, luxury, excitement and obituaries. It consists of a handsome leather,upholstered carriage body mounted on fat rubber-tired wheels and containing a gizzard full of machinery, suffering from various ailments. It has run over 100 miles and ten thousand people. It can transport seven people from the front porch to the police station, the bankruptcy court or the golden gates in less time than any )bther known method.”

CASTO RIA For Infants and Children In Use For Over 30 Years Always bears 5* the [ .£ Signature <rf J CLCCRgRi