Evening Republican, Volume 21, Number 306, Rensselaer, Jasper County, 1 January 1918 — “Hustle” Is Bert Viant’s Middle Name [ARTICLE]

“Hustle” Is Bert Viant’s Middle Name

J That Bert Viant, manager of the I Princess theatre, is a hustler is proven by the fact that in the Motion Picture magazine of December 22, he is placed under the caption “What Live Wires Are Doing.” Bert is a very important factor in the success of the Alien M. Robertson Picture company, which has playhouses in ■Morocco, Lowell and Rensselaer. This company opened for business in Rensselaer on Thanksgiving day and since that timfe Bert has never been still a minute, and as a result the theatre goers can view pictures of the highest quality at two different playhouses, If you don’t know Mr. Viant you had better get busy and get acquainted. He is fairly running over with “pep" and knows the moving picture game from A to Izzard. If there is anything you wish to know about the screen favorites just ask Bert and your wants will be satisfied. He knows what George Cohan eats for breakfast and the whims of

Gladys Hullette and what color of suit Douglas Fairbanks wears on Thursday and the temperament of Pauline Frederick—in fact he knows everything there is to know about the stars of silent drama. yOn each Saturday night the Princess hands out to its patrons a small card, on which the program for the ensuring week is printed and T his has made a decided hit with the patrons. One of these cards was sent to the Motion Picture magazine with the result that an exact reproduction of it as printed by The Republican appears in the current issue along With the following comment: “Here is the most artistic announcement of the opening of a new theatre that has come to our attention recently. It was sent out by the New Princess theatre of Rensselaer, Ind.- It. is at the same time inexpensive and dignified. It is printed on white stock 8% by 14 and folds twice about the -size of an official envelope in its mailing state. “The man who prepared this has

solved the problem of saying the most in the fewest words. This folder at once announces the date of the opening, the program for the first bill and the announcement for the following two days, together with a brief statement of the policy of the house and a list of the that will be seen there. This sort of an announcement is obliged to be a whole lot more convincing than a detailed, much adjectived lot of claims. “Here is a house that seats 350, but it is making the sort of an appeal that is bound to get the very cream of the patronage.”