Evening Republican, Volume 21, Number 270, Rensselaer, Jasper County, 30 November 1917 — CANADIAN ADS BIG SUCCESS [ARTICLE]

CANADIAN ADS BIG SUCCESS

GOVERNMENT IS A FIRM BELIEVER IN PAID NEWSPAPER SPACE. William C. Rook of the Canadian Home Journal, spetking last week before the Associated Advertising Clubs of the World in Indianapolis, said the Canadian government is a firm beljever in paid advertising. He said the government had engaged in 29 distinct campaigns and that every one had been successful. The government, he said, had developed into the largest advertiser in the Dominion. He did not criticise the United States government for its failure ta pay for advertising, but contented himself with calling attention to what Canada has accomplished and what she is still doing in the present Victory Loan campaign. Perhaps the most significant remark made by Mr. Rook in connection with government' advertising was found in his peep into the future, when he said: “What advertising has sold during the war it will sell double when the war has ended.”