Evening Republican, Volume 21, Number 249, Rensselaer, Jasper County, 5 November 1917 — DRUG STORES USE MANY EGGS [ARTICLE]

DRUG STORES USE MANY EGGS

Furnish Medium Through Which Poultryman Can Dispose of Produce and Obtain Valuable Advertising. “The farmer is missing a market for his eggs by overlooking the drug store, v says the Farm and Fireside. “The drug store represents a splen did chance to work up a direct to the consumer trade. One New England poultryman started supplying the leading drug store in a city of 20,000.' His farm, carrying several hundred layers, was In an adjoining town on a car line. He produced infertile eggs. Through the publicity the drug store gave him, opportunities by the score came to him to sell direct. Now d large portion of his production the year round Is sold at retalLprices. Numerous customers come to his farm to buy eggs for invalids. “In the spring he does a large business in eggs by the case for waterglassing, obtaining for his infertile eggs a premium of 3 to 5 cents a dozen. Institutions are good customers. He caters to this trade, believing there is going to be a tremendous Increase in the use of waterglass. “ *A drug store is one of the best customers a poultry keeper can have,’ declared this man. ‘Besides yielding an additional profit, this trade makes a reputation for you quicker than a large amount of self-inspired paid advertising.’ ”