Evening Republican, Volume 21, Number 174, Rensselaer, Jasper County, 9 August 1917 — FALL FASHIONS COME EARLY [ARTICLE]

FALL FASHIONS COME EARLY

If One Would Keep Up With the Fashions, One Must Disregard the Calendar and the Climate. It seems strange to speak of velvet in hot weather, but if one keeps up with the fashions one disregards the calendar and the climate. A woman who went to buy a new straw hat on the first of June was shown a most attractive affair In felt and embroidery which she was told had just arrived for the autumn. The statement rather shocked her. She involuntarily felt that she was being shown lust year’s style when she insisted upon getting a straw hat, and the saleswoman regarded her as a person who was not abreast of the times. The air is filled with the fashions of October, and the designers in the dressmaking houses are* turning out very good-looking coat suits for the early September days. The reason behind this extraordi-_ nary condition is that the entrance of America—lnto- th&war and the econ- - omy cry which scared so many merchants impelled them to throw their goods on the bargain counters before women had really ordered their best summer frocks. And not knowing what else to do, they have turned to autumn fashions as a means of persuading women into renewed interest in clothes.