Evening Republican, Volume 21, Number 170, Rensselaer, Jasper County, 4 August 1917 — SHORT TALKS TO MERCHANTS. [ARTICLE]

SHORT TALKS TO MERCHANTS.

Work and your prayer for success is answered. The advertising columns are the text book of every real buyer. Fame may be a great asset, but it doesn’t count for much as collateral. Men who think they are better than others never really believe themThink how many of the comforts of your life are the result of adver- - Advertising brings the individual facts together and completes the trade circle. If I know anything, the unpardonable sin is a disposition not to pay small bills. • - Few men are sufficiently well balanced to be good fellows and keep from going to the bad. Agriculture is the barometer of trade, the nation rejoices or weeps as crops succeed or fail. Were every one in your town a live one the town would be ditto—-and the reverse is just as true. Get new copy if you want new orders. Sales are likely to be disappointing when people think they have heard your story before. You must consider the farmer. Right here at your door is the greatest market - Over seven million farm families have more cash per family than any other seven million Americans.