Evening Republican, Volume 59, Number 123, Rensselaer, Jasper County, 9 June 1917 — MANY NEW COLORS FOR LATE SUMMER [ARTICLE+ILLUSTRATION]

MANY NEW COLORS FOR LATE SUMMER

Six Shades of Red to Lead, It Is Officially Announced. 1 » ■ SOMBER TONES MAY PREVAIL Manufacturers Think War Will Cause American Women to Choose Dull Clothes Though They May Be Expensive. New York.—The manufacturers are exhibiting their usual Interest In the colors which may come into fashion next autumn. •To the layman, this forehandedness seems to be vitally wasted, but the man behind the business knows that now Is the appointed hour to look with sharpened eyes into the near future. Merchandise ite a stupendous bulk of material that quickly goes Into profit or loss. It makes or mars a merchant and affects thousands who owe to his cleverness their chance to live in comfort. If he does not look ahead with an eye and mind trained to take Into account every minor and major happening, and every shadqw of coming events, he goes down Into debt and carries the thousands with him. When those who are more' interested than ever before in the production of woman’s apparel because of the strain caused by the war and the feeling of false economy, say among themselves that this color and that fabric will have no chance for popularity next winter, then they decide a momentous Issue. They realize that the public must be induced to buy while the buying is good; while It can make use of the pieces of merchandise that exist and which may soon cease to be worth while. The public, itself, wants to know the prospects for the success of every garment. If Its service Is to be of short duration, then wisdom dictates that it must be made to yield every ounce of service now. Many of us would willingly buy a garment, or a piece of doth, if we were candidly told that it would not serve us long, but that It would last for another three months, giving that as the reason for Its reductton from the original price. But we feel cheated and humiliated when, after buying something that was supposedly rising up the hill of popularity, we find that It Is quickly going down hill. Weary Quickly of Clothes. Most of us are guilty—if crime it be —of wearying of what we possess in the way of clothes before they have given us value for money expended, and we willingly give them up under the pressure of an excuse that will satisfy our conscience. If we buy often and without undue expense, we right happily fling away the purchase when Its time comes to go. It is this psychological truth that lies down deep in the spirits of the majority, that makes it possible for -the department shops to reap a snug fortune each season out of the modIshly cut and cheaply priced garments

that are speedily bought up by the women who make no pretense of going In for quality. The hue and cry Raised against this national practice by those who are always trying to adjust the lives of the wage-earners for them from the viewpoint of the nonproducing consumer, Is merely sending sound into air. It is running against the very foundation of human nature. Why insist that those who have little to spend on raiment should spend it on uniforms, on somber and demure garments that proclaim themselves out of style; that announce to the world: Here goes one who has little chance for pleasure. The girl who has a mite for clothes would prefer to spend that mite often on what she likes? rather than to hoard many mites together in order that she may get some piece of apparel of good quality thafcwill outlast her desire for it or its oWn fashion. The manufacturers realize that they can make fine capital out of this desire for change as the summer season advances if they are quite sure of

what is soon to come. They send buy* ers to Paris in April and. receive reports of importance in Mhy concerning the performance of the parts weavers, dyers and ornament makers. . These,reports, especially those dealing with the colors for next season, are guides to the disposal of merchandise on hand and the wholesale people are enabled to go ahead on their production of fabrics and gowns for sale next autumn and winter. And the colors, as officially announced, that will rule after this summer are led by six shades of red. called Incende;

there-are six grays called munitions, and several shades of purple under the name of academic. The American navy blue is shown, and under the name of chestnut there are shades of brown. Three quite adorable-pinks-are promised for evening gowns. The American manufacturers are quite certain that somber tones in fabrics will prevail after the summer. They think that the state of war will result in the choice by our women of sober clothes, even though they may be expensive ones. France, It is true, went in almost hysterically for- dull clothes even before a single batch of wounded was brought home, but neither England nor Canada cut out the buying of colorful clothes, nor did the women of those countries seem to think It -was—necessary_to economize. The English department shops, for Instance, had all they could do -to sup ply the immense demands of the thousands of women who came into money -suddenly through the high wages paid their husbands or their own suddenly discovered wage-earning capacity. There is every reason to suppose that when the first excitement of war is over our women will go on buying the kind of clothes they prefer, but the’ manufacturers hate decided that it is best to look forward to soberer colors than we have worn. Will Silks Grow In Strength? Another question important to the people who sell apparel has to do with silk. We have been wearing it recklessly, and without regard to the fact that we could have cotton. All classes have indulged in silk weaves for every kind of garment, and the majority seems to have forgotten that in the near past only those with fine incomes indulged in that luxury, and even they guarded their silk things. It is believed, however, by those who balance conditions, that the American woman can continue to indulge herself in the wearing of silk because woolen will be needed by our government or one across the sea. Cotton things are expensive and will become more iso, because the raw material is sorely wanted by all countries. So it may turn out to be silk for economy's sake. There is also reason to believe that satin and velvet will be in Strong demand for the winter. (Copyright, 1917, by the McClure Newspa- ' per Syndicate.)

Here is the Arab hood for sports clothes. Gown of gray and gold jersey cloth with cowl and tassetled belt. Full sleeves put into tight cuffs.

In this dance frock the skirt is of flesh crepe with bands of dyed Mechlin lace. Cuirass of iridescent beads on metal silk. Shoulder drapery of crepe.