Evening Republican, Volume 59, Number 110, Rensselaer, Jasper County, 30 May 1917 — GIVE ODD NAMES TO COLORS [ARTICLE]

GIVE ODD NAMES TO COLORS

Those Who Would Popularize New Shades in Fabrics Have an Eye to Public Sentiment. “Ninety-nine women out of a hundred,” says a silk salesman, who knows all about the taste of welldressed women, “ask for blue, no matter what color is in fashion. And this season, when, as everybody knows, navy blue is not the thing, there is almost as much "demand for that color as ever,” _ This year really definite effort .has been made to launch other coldrs. Folk who deal in fabrics and dressmakers grow dreadfully weary of blue, blue, heavenly blue, and not the least telling characteristic in this campaign toward a wider fashion spectrum is in giving colors interesting and appealing names.

Battleship gray a few seasons ago would never have gone as well as it did had it not been for the timeliness of the name, and the same holds true of Russian green, which appealed to all pro-allies. , There is no limit to the field from which those who nanje colors draw. Current events, history, the animal kingdom, flowers, birds and the kitchen larder all suggest names realistic or romantic for the new hues. Shadow Lawn green, tapestry blue, polar bear gray, privet green, dragonfly or teal duck blue and that new gold color known as sirup—all have their place in fashion and determine the color of silks and ribbons. _