Evening Republican, Volume 59, Number 71, Rensselaer, Jasper County, 14 April 1917 — ROYAL RAIMENT FROM AMERICAN SPECIFICATIONS [ARTICLE]

ROYAL RAIMENT FROM AMERICAN SPECIFICATIONS

Royal wardrobes from American dress patterns? Ridiculous! Nevertheless it is a fact that for years the nobility of England, France, Germany and other European powers have been fashioning the garments of their women folks from identically the same tissue paper pattern that is on sale in practically every nook and corner of the United States. The funny part of it is that, while the world recognizes that Paris originates style, few people reallze_timt_ the distribution of style information and the adaptation of Paris creations to the world’s millions of well-dressed women are entirely in the hands of Americans. There is one sixteen story building in New York city entirely devoted to the business of making dress patterns and publishing magazines which go to the four corners of the earth regularly with style information gathered from the fashion centers of the world, particularly Paris. These magazines not only are read in the United States'to the extent of 1,500,000 a month, but the counterpart of one of them goes regularly to England, France, Germany, Italy and the Spanish speaking countries in editions especially preparer in those languages. Furthermore, the paper patterns, which reproduce the fashions illustrated and explained in this magazine, also go to aU of these countries, where they outsell all similar magazines and patterns indigenous to those lands. And the best part of it all is that the woman who lives in Paris, Tex., is enabled to buy the very latest pattern from the house of Butterlck at the same time that the woman of Paris, France, is seeking the same pattern in the Avenue de 1* Opera shop of the concern. An interesting exhibit at the New York plant is a coUection of original letters from titled ladles of Europe ordering Butterlck patterns or the foreign editions of The Delineator. There are so many of these letters from French, English, German, Austrian, Russian and Scandinavian noblewomen_ that the eleven vellum bound volumes in which they are kept are known as “Butterick’s Peerage.” One letter is from the British Royal household, advising that the present Prince of Wajps as a child was dressed by Butterlck patterns. This supremacy of a United I States institution in fashion dlstribu- ' tlon is certainly gratifying to every red blooded American who believes in i "America Over AIL”