Evening Republican, Volume 21, Number 66, Rensselaer, Jasper County, 20 March 1917 — ISN’T IT THE TRUTH? [ARTICLE]

ISN’T IT THE TRUTH?

There is something radicals wrong where the merchant in a small town does not advertise in his local newspaper. 'He may, it is true, succeed without availing himself of every faculty that is offered for buildintr up his business, but the effort is made the more difficult because of the neglect. A live newspaper is one of the best assets that a community can boast of, but no newspaper can properly represent the interests of a town unless the interests of a tow r n are represented in its advertising columns, not as a subsidy, of charity, but m active aggresion and intelligent effort at upbuilding. J_„ The interests of the merchant and the publisher are identical, and there should be co-operation between them that the town may have an effective medium of publicity on the one hand, and the largest posible returns be given to the suporters of the enterprise on the other. If you want a rose bed that will bloom all summer see J. H- Holden. Get your trees for spring planting now from Pefly.. Every tree guaranteed. . • . X ■