Evening Republican, Volume 21, Number 30, Rensselaer, Jasper County, 6 February 1917 — STRANGE BUT TRUE. [ARTICLE]

STRANGE BUT TRUE.

To the person who has not given the matter any thought or consideration, it may seem strange that the big business men of the country are the big advertisers, but such is true. man who tells us there is nothing irf advertising, that it doesn’t pay. But we do very frequently hear something akin to this remark by some business man who, is content to sell a few hundred dollars in goods each year and get by with it. And, too, the big business man—the big advertiser — never stops advertising. All seasons of the year are busy seasons with him and he keeps his advertising going instead of cutting it out “until* business gets better.” He goes on the principal that “if it pays one season of the year it pays all the time,” and lie knows that it does, and keeps at it. Any business, no matter how large or how small, can benefit from advertising in this paper. Others do, so can you if you do as they do—advertise for business.