Evening Republican, Volume 21, Number 27, Rensselaer, Jasper County, 2 February 1917 — Educational Advertising. [ARTICLE]

Educational Advertising.

The newspaper reader who overlooks the advertisements misses one of the great educational features of the modern newspaper. In recent years there has been an extraordinary revolution in the conception of the value of publicity and in the methods of employing it. It is significant of more than a higher appreciation of the use of newspaper space on the part of the advertiser. It means that a growing public intelligence demands more considerate treatment and that cleaner ideals In business and politics have made frank publicity profitable.