Evening Republican, Volume 20, Number 262, Rensselaer, Jasper County, 1 November 1916 — “THANK YOU” IN THE STORES [ARTICLE]

“THANK YOU” IN THE STORES

It is a Simple Courtesy That Costs Little and Is a Trade Promoter. A little store “out West” has had a neatly printed message placed upon the wrapping paper and paper bags which it uses —modestly worded, pleasantly phrased, and delightfully frank. It appears under the heading. “Thank You,” and reads, according to the Dayton (O.) News: “We take pleasure in thanking you for your patronage; we believe the goods bought of us today will give you entire satisfaction and that you will come to us again when you need anything in our line. However, if for any reason you are not perfectlysatisfied with your purchase, w» ask, as a, favor, that you ‘report to us at once, and we assure you that we will gladly adjust the matter to your satisfaction. We want you to make this store your store, and if you trade here we stiaTl make it our business to see that whatever you buy is entirely satisfactory.” r The fellow who claims that business is a cold-blooded proposition isn’t going to succeed in business. The human element still enters as into everything else under the sun. The “thank you” is still potent in trade and, we fancy that the merchant who has devised the pleasant card to his customers has done a wonderfully profitable thing, if only he will live up to the promise fig. makes —and there is no reason to believe that he does not do so. ;