Evening Republican, Volume 20, Number 238, Rensselaer, Jasper County, 4 October 1916 — THE VALUE OF KINDLESS. [ARTICLE]

THE VALUE OF KINDLESS.

The following article by Carl Hunt, taken from the journal “Profitable Storekeeping,” is aimed at clerks, but is equally applicable to all walks of life: - not sure whether that is original with me. Perhaps it is not. And at ill events the words are only a new form of expressing an old, old thought. Did you ever stop to think why a customer comes into the . store a. second time, to think what it is about a store that will make people remember it and want to come time and again ? Counters, fixtures, window's, advertisements, merchandise —all those things count. But they are not most important. When you go into another’s home, what are the things you remember? Do you remember the furniture, the pictures, the rugs, the garments, the people wear? Do you remember those things next year o£ five years from

now ? J You do not. But you will remember all your life the kindness, the sweetness, of your hostess! So it is in business. It is the most wonderful of all store assets. It is a Power. It will not down. That store will go forward whose people have learned the Power of Simple be "pleasant, to remember that they are bound either to mak; a friend or enemy of the customer, or to pass immediately out of the customer’s mind. . -- - - The salesperson or delivery boy or who-not who will have that in mind will have rewards waiting. The management of every store is athirst for such people. The management of every’ sto’<= is quick to recognize and pay for service of that kind.