Evening Republican, Volume 20, Number 175, Rensselaer, Jasper County, 22 July 1916 — TIME TO GO SLOW [ARTICLE+ILLUSTRATION]

TIME TO GO SLOW

BARGAINS AT THIS SEASON ARE NOT ALWAYS BARGAINS. T 1 I . ' Careful Thought Before Selection Is Always Advisable—Fashions Change So Quickly That Hasty Purchases May Ba Money 111 Spent With the exception of the incoming of a narrower skirt and the introduction of the second empire evening

gown, the only other forecast for the autumn deals with long skirts that have trains. There is no reliable and authentic forecast as to what the October fashions will be, and no one except the commerclallsts care much about it The majority of women are still

struggling to complete a wardrobe for hot weather, or they are entirely apathetic until the first frost awakens their curiosity and interest There are three months ahead of us in which the thinnest of clothes are acceptable, and, possibly, one can follow one’s fancy anywhere in arranging a wardrobe that is intended purely for the immediate present A word of advice, however, should be given to that class of women who take advantage of sales in order to prepare themselves for the future. This class grows larger and larger every year in America, its size being increased through the persuasiveness of those who have bargains to offer. Next week, clothes will probably be at their minimum prices for the season. In the shops and at the dressmaking places, clothes will be offered at what is called “below cost.” At these sales a wholesale clearance of everything is made by the commercialists, as they do not care to carry stock any longer through the season, and because the prices are tempting and the clothes suit the fashions of the hour, there are hundreds of women who take advantage of these bargains and buy costumes that they think will give them good service when the first frost comes.

The process of buying good clothes at reduced rates at this season is one that appeals to the economist, and on the surface it seems an efficient way to dispose of money, but in truth, it Is one of the most hazardous experiments. It is bne of those instances in which a majority does what only a small minority Is capable of doing. A woman who does not keep herself well advised concerning the changes in clothes runs every chance of putting into her wardrobe that which should never be taken out.

The latest thing in June is apt to be the oldest thing in October. The cloth suit that looks admirable in the shop and which is guaranteed by the persuasive seller as France’s latest production may not give service more than three times during the hot weather, and, when one gleefully takes it from the closet in October with that virtuous feeling of forehandedness, it will present such a pitiable contrast to the new clothes that it can never be worn. x (Copyright, 1916, by the McClure Newspaper Syndicate.)

An Imported Model of Gray Alpaca Trimmed With Rose Satin Ribbon.