Evening Republican, Volume 20, Number 158, Rensselaer, Jasper County, 3 July 1916 — Immense Billboards. [ARTICLE]

Immense Billboards.

Future civic commissions in Argentina will have a heavy task before them should they attempt to remove the gigantic billboards with which an American advertising firm is now decorating their landscape. Arrangements have been made for the erection of the largest advertising billboard in the world. It will be a mile in length and covered with huge designs of the articles advertised. No single display will be less than 50 yards square and some of them will be over 100 yards square. Because of its great size the billboard is being built upon a heavy steel framework which is set in firm concrete foundations. In addition tc this immense display, near Buenos Aires, many miles of smaller b«h boards are said to have been contracted for, chiefly by American firms who take this means of acquaint the South Americans with their products