Evening Republican, Volume 20, Number 81, Rensselaer, Jasper County, 4 April 1916 — The Farmers’ Guide Presents “Advertising as a Dust Mover.” [ARTICLE]

The Farmers’ Guide Presents “Advertising as a Dust Mover.”

Farmers’ Guide. How often I have stood in various stores noting with interest how the shelves- of these stores were a true index to the merchandising ability of businessmen. The concern that is wide awake and up to date always seems to be represented by fresh and attractive looking packages. Those who are sleepy and indifferent to progress usually have their goods on the shelves in soiled and dust covered packages. It is very noticeable that there is little dust on the "packages of goods that are well advertised and this is what I would have the readers consider. The man who advertises and thus creates a demand for his ~product -s the man most worthy of your trade. His goods are made in large quantities and for this reason you should get a better article for the money. Because his goods are rapidly sold, the stock changes often and should be fresher than the goods of the man who doesn’t advertise.

(Everybody likes progress and profit and you will find infinitely more of this with the advertised article than you can with one made by a man who is too sleepy to see the advantages of advertising. So it would seem that you protect yourself when you . give, consideration to what kind of merchandise you are going to buy, whether it shail be the popular, economical and clean brand of advertised merchandise or whether you will be content to buy any stale and dirty thing that is handed to you, no matter how old it is or how much modem improvement is lacking to make it right in both quality and price. We investigate our advertisers and know they are right before we let them place their message before you in our columns.