Evening Republican, Volume 19, Number 279, Rensselaer, Jasper County, 24 November 1915 — Page 1 Advertisements Column 2 [ADVERTISEMENT]

MOTORISTS MAY NOW “PAY AS YOU RIDE”

Local Maxwell Representative Announces a New Deferred Payment Plan. IDEA IS LOGICAL Similar to That Employed With Pianos, Real Estate and Other Sales. Acting on the sound principle that automobiles can and will eventually be generally sold on the same basis as pianos, real estate and other commodities of value, Shafer & Son, of the Main Garage, local Maxwell representatives, announce in this issue a time-payment plan by which the prospective motorists of ths city and vicinity can secure Maxwell cars without any appreciable encroachment on their financial resources and investments. “Pay as you ride,” is the concise way in which Mr. Shafer summarizes the details of the plan.

“Modern conditions often demand that a man make use of his entire capital in his business or in his professional equpment,” declares Mr. Shafer. “Often, even the relatively small amount needed to pay the cashdown price of even a Maxwell automobile is large enough to keep him from taking his money from the channels in which it is at work.

“The automobile business must recognize this condition. I have worked out a plan which I am putting into effect here, for the benefit of my customers who may be so situated. “This plan enables the man of average means to buy a car and enjoy it while he is paying for it, and enables him, as well, vo pay for it out of his regular income. This plan I am putting at work at once. It will be eligible in the case of every car I can secure from the Detroit factory, and my schedule calls for more Maxwell cars than have ever been ielivered here in any cold-weather month. At present I can make immediate delivery under this ‘Pay as you Ride’ plan.” The experiment is being explained to buyers frankly and without reserve and the local Maxwell salesroom was crowded today with interested motorists. —Adv.