Evening Republican, Volume 19, Number 181, Rensselaer, Jasper County, 2 August 1915 — Midnight Marketing Is Latest Fad in St. Louis [ARTICLE+ILLUSTRATION]

Midnight Marketing Is Latest Fad in St. Louis

ST. LOUIS, MO. —Midnight marketing has come to be society’s most profitable diversion, it has been learned from farmers who sell their garden truck and fruit at the new St Louis Country Producers’ market,

Sarah street and Laclede avenue. It is no longer uncommon to see fashionably gowned women and men in -evening dress stop at the market on their way home from , the theater. dance or party, select the fruit for their breakfast tables and the vegetables for their dinners. They carry their purchases in market baskets to wafting automobiles and resume their Journeys homeward. The midnight shoppers, as they have been christened, do not always

arrive at the market at midnight, the farmers say. Most of them come later —long after street cars are on the owl schedule. There is an advantage in i getting to the market about 2 a. m, as most of the farmers begin stocking their stalls with fresh products after midnight. Women who shop after midnight have the edge on those who wait until daylight- They have a wider choice and an opportunity to buy fresher fruit and vegetables. Scientists, psychologists, professional men and mere husbands, who have insinuated that feminism and kindred movements were transplanting women from the kitchen to public life, should visit the market For at the new enterprise, one sees a healthy Indication in the bargaining of modem and women that human nature is the same as it has always been.