Evening Republican, Volume 19, Number 45, Rensselaer, Jasper County, 23 February 1915 — TALLS of COTHAM AND OTHER CITIES [ARTICLE+ILLUSTRATION]

TALLS of COTHAM AND OTHER CITIES

New York City Has Its Man Clothes Models

NEW YORK.—Not ‘Terfect SB's," but—" Fine collar type" "Excellent evening clothes pole.” So athletic!’’ Anil so on, and so on, is the way the newest workers in our midst are

spoken of. Meaning by that, the man clothes models. Didn’t know there were any, did wou? Well, there are. And what’s more, there are a half dozen men at least right here in New York who do nothing else the year round but change from this suit of clothes to that; from this collar to another; from a nonchalant position at a motor wheel to an “all-aquiver” stand at a tennis net, just so a camera man may take their

picture first, and afterward an artist! may turn the picture into a lithograph that advertises “Shoot-em Collars,” “Knock-em-dead-in-a-minute Hats,” “Neat and Natty Put-Me-Ons and Take-Me-Home Suits,” and the like. It was the head of the haberdashery department of one of our largest stores who gave away the secret of the model six—or six models, as you will. “Are there man clothes models?” he repeated after his questioner. “Indeed there are, and they are a very valuable and important adjunct to the men’s clothes shops. And particularly to the manufacturers of men’s clothes. “It has long since been found that real clothes shown on real people are the best advertisements for said clothes that can be found. Designers of women’s costumes knew it all the time, but it Is a comparatively new field tor men. “Being a man clothes model may be your idea of nothing at all to be, but don’t imagine for a moment that it is the easiest job in the world to fill. We have found it far from easy to get the men who know exactly how to wear modish clothes in the way they should be worn.” Now, who says we men don’t care a rap about what we wear?