Evening Republican, Volume 19, Number 8, Rensselaer, Jasper County, 9 January 1915 — Page 2 Advertisements Column 2 [ADVERTISEMENT]

Doing What The Ad Man Told Us

He Says He Knows you’ll come.into our store and buy at our Under Price Cash. Sale if we give you a Bargain Opportunity of an entirely riew sort—one you have always wanted and never had before. Here is What He Told Us To Do: Mark your stock carefully instead of usual straight cut on the whole of a line of shirts or clothes, mark each lot separately. “Folks are not like sheep,” what’s a bargain for one is not for another. A $4 shirt at $3 is a splendid value for the fellow who likes that one pattern best, but to another its dear at any price.” ~ “Here’s a lot of suits that haven’t sold very well, but they are made of the finest material, they are in good style and somebody will find in them just what they wanted; mark them right down below cost if necessary; the customer has a right to a good discount on lots that haven’t been among the most popular. “Now here’s a lot of odds and ends—short sizes and so forth, don’t want them on hand when Spring goods come, so clean them out by making the price attractive. “Those seasonable goods over there are still in good demand, but you can afford to reduce the price because two months have gone and the purchaser gets that much less use out of his purchase. He’s entitled to a price that represents the real worth of the goods. “Now arrange you stock so people can find what they want, easily. Mark old and new prices plainly, put some of the best values in the windows, have lots of cards to help folks locate easily what they want and tell every clerk to be up on his toes every minute. “One thing more—tell everybody exactly what you are doing in the simplest and sincerest language, they’ll come in and buy, because folks always respond to treatment.” We took the Ad. Man at his word and did what he told us. Come in and tell us if we did right.

.\ # ----- It-, 1 . . t ...... _ ■' ► ... —• T * We have too many this year’s styles in ladies’, misses’ and children’s winter cloaks. It is our misfortune, but the ad man says sell them. He says sell them at 1-2 price. Regular priced from 3.50 to 25.00. We will sell all Fur sets and muffs in our house at 1-2 price. One lot of 1.00 and 1.25 wool dress goods to sell at 69c a yard. One lot of 50c and 60c wool dress goods to sell at 33c a yard. A lot of wool dress goods, remnants at 1-2 regular price. A rare opportunity to buy some real bargains in footwear. We quote a few items from the shoe department. . One lot of men’s outing shoes priced 2.25, sizes 9, 9 1-2 and 10 at 1.65, if your size is here. One lot of western made, all solid work shoes, sizes 9 to 11. Regular price 2.50. Sale price 1.75. $ ” - _ ____ One lot of Menz Ease Work shoes, none better at 3.50. If your size is here 8 1-2 to 10 1-2, a pair is yours for $2.35. One lot of women’s tan button shoes, good style, price 3.50 sale price 2.00. One lot of women’s black suede button shoes, price 3.50 and 4,00, now 2.25. One lot of women’s Vici shoos button or lace, regular 1.50 and 1.75, all sizes now 1.15. Misses’ High Top Shoes sizes 12 to 2, regular 2.00, sale price 1.35. Children’s high top shoes, sizes 9 to 11, regular 1.75 now 1.15. ' i The prices quoted give you a limited idea of what you can get at real reduction at this sale, drop in the store also watch the papers. ... T ■ ■ l ..L Jl / | l wmm SmSmSSSSSmmmm * ' .**•:'s. • - I . «

We want to just give you an idea of what we are doing with overcoats. We have 10 men’s fancy overcoats, good style, sizes 34 to 42, were to SIB.OO, now SIO.OO We have 15 Hart Shaffner & Marx 52 inch convertible collar overcoats, was SIB.OO to $27.00, how $12.50. We have 18 good overcoats, regular price from $5 to $lO, sizes 12 to 17 years, your choice for $3.75. We have 10 child’s overcoats, sizes 3 to 6 years, priced $3.00 to $6.00, now $2.50. Fur coats and dozens of other coats to sell at a price that makes buying now worth while. Here are 25 splendid all wool' suits, sizes from 34 to 42. $15.00 to SIB.OO values, the ad man says sell these for $10.50. « Eleven Of our best Hart Shaff--ner and Marx suits, sizes 34 to 38 priced' from $20.00 to $22.50. If your size is here take one at $12.50. - We have for the men that wear these sizes 14 suits, sizes 32 to 34, were from SIO.OO to $15.00. Your choice for $6.50. We have 19 boy’s Knickerbocker suits, sizes 8 to 16 years, were $3.50 to $5.00. Sale price, $2-45. . / And 23 strictly all-wool bcy#j; Knickerbocker suits 9 to'**H> years. Regularly priced $6.00 to $8.50, sale price, $3.50. •;r y * * • - '¥■' .. ■ t •?. ";*■! —r •-* *' i\

G. E. MURRAY CO. • . ...... .....