Evening Republican, Volume 18, Number 309, Rensselaer, Jasper County, 30 December 1914 — Overlooking Little Things. [ARTICLE]

Overlooking Little Things.

Many a person goes through life overlooking the little things and vainly grasping at the big ones. It was the result of starting wrong. And so it is with many men, with some women, in the matter of newspaper advertising, although the ranks of the overlookers are becoming thinner every year. Some people never, let an opportunity get by. No line in the local paper ever escapes them, lest it be something which might be turned to their advantage. No advertisement is ever overlooked, lest it contain an article of which they are in need and which may be purchased to a better advantage now than later. All people read the advertise ments. Some make it a business;, have reduced it to a science, and extract the greatest benefit from even the most insignificant things. It is a big stone io the foundation of their success. No merchant spends money on printer’s ink unless jpe has something worth offering, something you need, and sooner or later must have. No one can afford to overlook these advertisements, lest he miss an opportunity to secure an article of need at a minimum price. No man or woman who starts right with a firm grasp on the little things will fail later in life to attain the big ones. All things are small in the beginning, 'but they attain size in accordance with the acumen, the energy, the perseverance of the one who guides their destinies. - . V All advertisements have some merit, are of especial interest apd value to some person. They are an important part of the little things in life which should never be overlooked, for out of many little things a few big ones grow.