Evening Republican, Volume 18, Number 304, Rensselaer, Jasper County, 23 December 1914 — Ford Advertising Figure. [ARTICLE]

Ford Advertising Figure.

(Mark Sullivan, editor of Collier’s Weekly, made an interesting observation in an address delivered recently before the Detroit Board of Commerce. (Mr. Sullivan pointed out dthat the motor car manufacturers of the eountrjX have spent about $30,000,000 for advertising with the newspapers of the country in the last ten years, and that, as a result of this, the salaries, the standard of living and the efficiency of the country’s newspaper workers have been raised proportionately. In this connection, the Ford Motor Company, carrying a regular weekly schedule of advertisement in 105 metropolitan newspapers and several hundred more smaller dallies and weekly and semi-weekly newspapers, has within this decade spent approximately $5,000,000 or one-sixh of this $30,000,000 estimated by Mr. Sullivan as the investment of the entire motor car industry. Clearly, the Ford Motor Company has been a pretty generous patron off the American press.