Evening Republican, Volume 18, Number 285, Rensselaer, Jasper County, 3 December 1914 — About Advertising Rates; Things All Should Know. [ARTICLE]

About Advertising Rates; Things All Should Know.

Every person should know the advertising rates of newspapers, especially of those they are dealing with. The Republican believes that there is no paper with its circular tion that maintains as low a rate for local, classified and display advertising. We do not say this boastfully, for it is possibly a mistake to keep the rates as low as they are, but we have adopted them and the patronage received dhows that they are appreciated. The circulation to The Evening Republican exceeds 500. The circulation to The Semi-Week-ly Republican exceeds 2,100. The rate for classified advertising is 25 cents for one week for an advertisement not exceeding 4 lines; over that In proportion. The ads run in six Issues of the daily and two issues of the semi-weekly. Local advertising is 5 cents a line for the first insertion and 3 cents for eAch subsequent insertion in the semi-weeldy, or one cent a line for each subsequent insertion. in the daily. This makes 14' cents a line for six issues of the daily and two issues of the semi-weekly. All space advertising, whether from cuts or set, is 10 cents per inch, either in the daily or semiweekly, except that where it goes fn both papers or for more than one time, it is only 5 cents an. indh in the daily. An additional change is made if the advertiser requires certain position for his advertising, that is, front page or surrounded by reading or streamers across the top or bottom of the page. There are a number of occasions where the nature of the advertising is for church or other Charitable purposes that the advertisers think - the newspaper should contribute all or a part of the work. This is an imposition on the paper, however, just as it would be an imposition on the grocer to as]| him to sell his goods at half price for such occasions. Every inch of space has its value and The Republican has sometimes permitted itself to be used as the medium for inspiring interest in and attendance at some paid function without pay, but the lines will be drawn more closely hereafter. This is done not as a means of opposing these affairs, but in justice to ourselves and in fairness to ail other adv«r» tisers. We trust that Churches and societies will understand that their {advertising will be charged at the rates fixed by this office for all advertising.