Evening Republican, Volume 18, Number 270, Rensselaer, Jasper County, 14 November 1914 — MAXIMS FOR BUSINESS MEN [ARTICLE]

MAXIMS FOR BUSINESS MEN

Old Bsws Revised and Brought Up to the Conditions That Prevail In Commercial World Today. We often hear the expression that .ao-and-so failed in business because "he bit off more than he could chew;” in other words, took on a bigger job -than he could manage. In the opinion, however, of Herbert Casson, who has been speaking on behalf of the iconventlon of business men which

was -held at Toronto, Can., recently, an excellent maxim for the business man Jo bear in mind Is, “Bite off wore than yob can cbbw—and on** it.'' Among other maxims which he gave are the following: ~ System is not everything. You can go to the bad systematically. An advertising man Is a saver built like a spender, just as an oyster is a fish built like a nut The right place to cut prices is 'n the factory. The man who cuts prices in the shop does so because he ,

not the brains to sell his goods. The development of the motor Industry is due to the skill of the salesmen who were selling cars for seven years before the manufacturers knew how to make them. Sell good goods. We have found out that it doesn’t pay to cheat We have found that the Golden Rule brings in gold.