Evening Republican, Volume 18, Number 230, Rensselaer, Jasper County, 29 September 1914 — Page 4 Advertisements Column 4 [ADVERTISEMENT]

20,638 FORD GABS n SOLD IN AUGUST | ■ i Twenty thousand a six hundred and thirty-eight Ford ears were sold * during the month of August, this year. This is not a production figure, but the actual sales made during the month. On the other hand, it does, not represent orders received, for the Ford Motor Car , Company is still thousands of cars in arrear of orders received. It represents, therefore, 20,638 delivered sales. These figures are extremely significant. They mean that the sales for August, 1914, are almost 300 per cent more than August last year. That is, in August, 1913, the Ford Motor Company sold, in round numbers, 7,547 cars. When it is remembered that August is always the lightest month of the year in sales the figures* take on a new meaning. The r'eal significance in this larger volume of sales lies in the fact that 4t encounages the faith that the Ford Motor Company will reach its goal of 300,000 cars for this year. When the Company announced the*-new profit-sharing plan whereby the buyers of Ford cars between August Ist of this year and August Ist, 1915, were to receive a rebate of from S4O to S6O, in addition to an immediate reduction in price, provided 300,000 cars were sold within that' period, there was doubt expressed by some unfamiliar with the nature of the Ford business that such large sales copld be attained. That the Ford Company knew what it was about and was not lacking in conservatism or sincerity, is proved by these August sales. To increase the sales of the dullest month by 300 per.cent indicates that the demand is present for the 300.000 Ford cars, for r August jumps that much what wiL happen when the sales really get under way in the real selling months? The excellent condition of Ford business revealed as it does extraordinary growth, is not due to sudden expansion in any particular direction, but results from an advance all along the line. In some sections of the country there has been, as is well known, a falling off in motor car sales. In these sections the Ford has more than held, its own. Thus in California, where Ford sales formerly represented one-third of the total automobile sales of the year, they now represent one-half of total sales.

Of course, the announcement of the new prices and the new profitsharing plan for owners had its effect in stimulating August business, but the greatest stimulant for Ford sales is the 585,000 Ford cars now in service and which are to be met with on every highway in the world.—Adv.