Evening Republican, Volume 18, Number 190, Rensselaer, Jasper County, 13 August 1914 — PROFIT SHARING. FLAN OF FORD MEETING FAVOR [ARTICLE]

PROFIT SHARING. FLAN OF FORD MEETING FAVOR

"Reduction of Price and Profit Sharing Plan Swamping Factory With Orders. ■■. • . Detroit, Mich,. Aug. 13.--That the Ford Motor Company’s announce ment of its reduction in prices, coupled with a profit Sharing plan for the prospective benefit of the retail buyers, has lifted the people “off their feet,” is indicated by the huge volume of correspondence that has overwhelmed the Detroit office •While the Ford Company's announcement of its new profit sharing plan—a plan for the benefit of hew buyers only—was dearly stated it is evident that many wish to be assured on two or three points. The officials, therefore, find it necessary to reiterate that the profit sharing plan for the benefit of the new owners has nothing to do with the immediate reduction in price Sixty dollars is cut off the price of every *car at once and this reduction is not contingent on any production figure although there is no guarantee that present prices will not be advanced so that all orders are accepted for immediate delivery only. The profit sharing’plan* by which each buyer who purchases a Ford between August first, 1914, and August first, 1915, is to receive from S4O to S6O as his share of the season’s profits, is an entirely separate and distinct proposition and is contingent on the sale and delivery at retail of 300,000 new Ford cars between the dates named. Three hundred thousand cars is a stunning production and some people who are not fully informed concerning the huge character . of Ford business fear the figure may be in excess of the possibilities. It is necessary to recall in this connection how the Ford output has

grown from year to year in order to understand that 300,000 cars will be only a normal growth. It must be remembered that from August first, 1913, to August first, 1914, the Ford Company manufactured 221,888 cars, and the season before, that something like 185,000. With every new Ford buyer interested in the compahy’s profits as soon as he buys, it is a conservative estimate to base the new profit sharing plan on a production of 300,000 cars. The Ford Company further explains that 'the new plan is but the fulfillment of a promise. It was the purpose of the company when it was organized to build a car for the people in the largest and broadest meaning of that phrase. It was the avowed policy of the company to govern price according to production, based on market prices to buy and build. History proves the truth of these statements. Ford prices have been steadily reduced as business grew. Many will remember that when the prices were reduced last August it was declared that there would be a still further reduction in another year if production and buying prices warranted. Production, and the market price of materials has warranted that, step and the promise has been kept—niore than kept, because in addition to the promised reduction comes the amazing profit sharing plan for the benefit of new buyers i! we can sell and deliver 300,000 new Fords between August first, 1914, and August first, 1915.