Evening Republican, Volume 18, Number 141, Rensselaer, Jasper County, 16 June 1914 — Newspapers Lead As Advertising Medium. [ARTICLE]

Newspapers Lead As Advertising Medium.

The report of a special investigating committee presented to the national electric light and power convention at Philadelphia June 4, indicated that, even in an. industry whidh is constantly growing and which now involves about three million dollars in capital, newspaper advertising is regarded As absolutely essential to prosperity and development. The report was read by P. H. Kemble, of Cincinnati, manager of the electrical commercial. department of the Union Gas and Electric Company, as chairman of the association's special’committee on merchandising and advertising. “Every central station must ’advertise in order to grow,” said Mr. KemMe. “Yearly or semi-annual advertising appropriations should be decided upon. Use all newspapers, but concentrate on those giving the best audience “Limit the advertisement to one idea. Spend time and money to get the copyright, regardless of the cost of getting the argument into the mind of the reader. Advertise continuously.” Newspapers were placed first among all advertising mediums by Mr. Kemble, whose suggestions were based on long investigations in all parts of the country made at the special request of the organization. • ——-

A new Carnegie library in Boonville is assured. A site, one block from the court house, was bought Thursday for $4,000. James A. Hemenway and George W. Breckenridge, of San Antonio, Tex., a former resident, were the chief contributors toward the purchase of the Jot. Try our Classified Column.