Evening Republican, Volume 18, Number 110, Rensselaer, Jasper County, 9 May 1914 — Page 2 Advertisements Column 2 [ADVERTISEMENT]

TRADE AT HOME PAGE The business men represented on this page had made it possible to publish this series of “Trade at Home” talks. A new articlexcjn trading in your own town will appear each week. They should be read by all who are interested in building upour own community in preference to the outside cities.

Traub & Selig Clothing & Furnishings RENSSELAER - - - INDIANA

Sam Scott’s Talk on Buying at Home and Local Business People Who Deserve Your Support. w Copyright 1914, by Sam Scott IN TWELVE PARTS PART EIGHT -V-: — • —■ —: —~ . h- • —■^,.<l,. 1 ’ The Psychology of Buying By Mail There is something appealing about buying things from adistance. * For some unknown Veason, distance does lend enchantment. No one has been able to exactly figure out just why this is, but the fact remains. ? li is a characteristic of human nature that afflicts all of us, regardless of our bank account, social position or degree of education. ‘ 7 : '■ *7 : —i c ' -y . ' ' •, - • Any woman would willingly pay twice as much for a hat made in a fashionable Paris establishment, as she would pay for exactly the same hat from her home millner just around the corner. The grass in the next pasture always seems greener and sweeter to the horse because horses can’t climb fences. Because of this weakness, the phase of human nature, the big city catalog house has been able to grow powerful and rich. Every time you order goods by mail, you are allowing yourself to be ruled by that something inside of you that tells you anything from a distance must be better than the things you can get next door. But we all know, if we stop to carefully think, that our feelings are deceiving us. As far as that goes,, practically everything for sale in our home town, comes from a dis:ance too. “The psychology of buying by mail,” as studentsof human nature calls this indefinable feeling that things frdm a distance must be better, is the foundation cause of the prosperity of the city catalog house, and invariably works to the detriment of the individual community.

C. Earl Duvall Clothier and Furnisher Rensselaer, Ind. The G. E. Murray Company The Big Department Store. Rensselaer, - -Indiana