Evening Republican, Volume 17, Number 273, Rensselaer, Jasper County, 14 November 1913 — Don’t Lie Down. [ARTICLE]

Don’t Lie Down.

Writing on the subpect of persistency in advertising, an exchange makes some remarks which are so pat in regard to advertising printing machinery that they call for a place In our columns: “The late Samuel Fessenden, of Connecticut, used to say “God Almighty hates a quitter.” In a not too elegant way this explains the trouble with some campaigns. The new advertiser, in many cases, wants to acquire, with two or three Insertions, the same success that old advertisers have won by years of effort. Not every beleaguered city strikes it flag at the first shot; sometimes it requires a siege. If you have an advertising possibility, don’t lie down at the first disappointment. Give it a trial commensurate wth its possible success.”