Evening Republican, Volume 17, Number 273, Rensselaer, Jasper County, 14 November 1913 — As to Advertising. [ARTICLE]

As to Advertising.

The chief thing about successful advertising—of machinery or of any. other thing—is that the advertised article must have genuine merit. All the advertising in the world will not bring success unless the selling article has merit. The second essential is to select a good medium and advertise consistently and persistently. Every time your “ad” is read it mfekes an impression, the impression grows stronger and stronger with each repetition, and all in good time the buying point is reached. It may even take months and months—of continuous advertising, but sooner or later the publicity your selling article has received is bound to bear fruit, and whether the fruit shall be tenfold or a hundredfold depends entirely on the advertiser himself. This is the unanimous opinion of men of widest experience in the advertisng business.