Evening Republican, Volume 17, Number 216, Rensselaer, Jasper County, 10 September 1913 — WHY SWELTER HERE WHEN HELL’S COOL? [ARTICLE]

WHY SWELTER HERE WHEN HELL’S COOL?

This, However, Does in No Way R% fer to Satan’s Little Boarding House. Sharon, Pa.—The Daanm family of world-wide fame bids fair to lose its prestige and renown by the discovery of the Hell family in the thriving town of Farrell, built and modeled by the United States Steel corporation and named after the president of that concern. The members of the Hell family, while unostentatious, are not averse to using their name in a business way. For instance, the head of the family, Conrad Hell, a prosperous ice cream manufacturer, has signs reading "Go to Hell for lee Cream,” scattered throughout the city. Hell in many ways is making his name an insignia for his business. Another sign, which- flaunts in one’s face frequently, reads, "lee Cream from Hell is guaranteed pure and cooling.” Still another bears the Inscription, "Have you been to Hell? It’s the coolest plaee In FarreH.” The Hell famMy consists of Conrad and Catherine Hell, the father and mother, and two children, Miss - Anna W. Hell, a clerk, and Martin HeP. an electrician. Hell for several years, although doing a large business in the manufacture of ice cream, refrained from using his name in advertising his goods. Mr. Hell, however, has thrown aside all restraint and is now plastering the town with “Hell” in all colors and places. When a stringer first enters Main street he is startled by a big billboard sign reading: “Hell is hare; don’t miss the place” The big sign which, however, attracts the most attention is in front of Hell’s place of businesa It represents a young couple eating tea cream and the young woman saying to her escort: “Hell for mine always.” Bottled sunlight sold and Installed in suburban homes by the Watson Plumbing On, Phone 301