Evening Republican, Volume 17, Number 82, Rensselaer, Jasper County, 5 April 1913 — PROROSES MARKET . DAY FOR RENSSELAER [ARTICLE]

PROROSES MARKET . DAY FOR RENSSELAER

B. J. Jarrette Says It Will Be a Fine Thing and is Supported by Enthusiastic Letters. How would a Market Day once a month work for Rensselaer? B. J. Jarrette, of the Variety Store, states that he. encountered them at several places while he was a traveling salesman and they were great events and big trade bringers for the towns that held them. He recently wrote letters to Cedarburg, Wis., and Ligonier, Ind., where these markets are established institutions and asked how they were working out and received very enthusiastic replies. 1 The plans are about as follows: A day is selected that, is usually a quiet day, say the first Monday of each month. Every merchant x in the city offers one special bargain that day. An auctioneer is provided free of cost to farmers or others having stock or equipment of any kind to be auctioned, and persons c'an list their articles for sale wlthoift any cost and sell them without any cost. i Boerner Bros. Co., of Cedarburg, Wis., In response to an inquiry from Mr. Jarrette, stated that the monthly jparket day had been a very good success in that city. The letter continues: “We have what we call ‘Cattle Fair Day’ on the last Monday of each month. It is best to arrange to have it on some day of the week which is usually slow. The farmeYs come in. with their cattle, pigs and horses. They trade and sell the cattle and pigs, 'while great numbers of horse dealers come out from Milwaukee and pick up whatever stock they can get. Of course, in most cases, the wives come along with their eggs and produce and spend their time buying, while the men are trading. In this way our Stock Fair Days are usually double the ordinary run. If you work it right' you should be able to make a good thing out of a similar Fair Day. If you wish to know anything else we will be glad to let you know.” Dr. A. Gants, a dentist at Ligonier, wrote as follows': “Your inquiry about Market Day received. Well, we intend to keep it up the last Saturday of each month during the summer. We had a big crowd and lots of goods to sell. Sixty-flVe horses were sold, cattle, household goods, etc. If your people are inclined to consider such a move I would refer you to William Maker, of this city, who will be pleased to .give you any information desired along this line. Our merchants had a busy day and many had to secure extra help.” H. E. Bechtel, secretary of the Ligonier Improvement Association, wrote as follows: “Our Market Day was a Grand Success with a big G. Our plan was everything free, listing, auctioneering and all. Lt-was a great thing in the way of helping out merchants, in fact, they are so so well pleased that they want them continued. The details of a plan of this kind must be worked out to fit the conditions of your town and locality.” Mr. Jarrette Is right in his belief that a day of this kind can be made a big success here and The ReSubllcan would like to see the uslnessmen get together and Hormulate a plan for putting it into effect. It will beat any single week program that can be formulated. Mr. Jarrette favors either the first Monday or the first Saturday of each month. The free auctioneering hours would be between 11 and 12 a. m., and 1 and 2:30 p. m. Each merchant to advertise at least one leader or special for Market Day or as many more as he sees fit. But there should be one puller known as “a Market Day Special.”