Evening Republican, Volume 17, Number 33, Rensselaer, Jasper County, 7 February 1913 — GOODS MUST BE SOLD IN FIFTEEN DAYS [ARTICLE]

GOODS MUST BE SOLD IN FIFTEEN DAYS

Simon Leopold Must Sell $5,000.00 Worth of Goods in Fifteen Days. Simon Leopold is going to make some distinct changes in the business, necessitating an immediate reduction of stock. As announced by their advertisement in this issue, the sale opens' Saturday, February Bth. Mr. Leopold informs us that the time being so short they will have to do an enormous amount of business the next 15 days and uncommonly law prices i&the, pawer depend ed upon to accomplish all they have set out to do. The speacial feature of the sale is what they call their half-hour bargain specials. Mr. Leopold explains it as follows: “Realizing that to sell $5,000 worth of our stock in fifteen days, we must do something out of the ordinary. I put the question to one of my clerks one day: ‘l’m willing to Sacrifice all profit and some of the cost of the gdods if we can sell $5,000 worth before February 20th, but what can 1 do to make the public believe that we will actually cut prices that much?’ He answered: ‘Offer them some article of well known value at a ridiculously low price every day. A price so low that they will surely come. Once they are here, they’ll look around the store at the other bargains offered and when they see with their own eyes what unusual bargains are presented, you will have accomplished what you wanted, convinced hundreds of people that this sale offers really extraordinary bargains.’ The idea appealed to me, so every day for 15 days, from 10:00 to 10:30 a. in., we are going to lose money on somje one line of merchandise for tne sake of getting people here in large numbers to see and buy other articles besides. The entire stock is included in this sale.”—Adv.