Evening Republican, Volume 16, Number 271, Rensselaer, Jasper County, 12 November 1912 — CHURCH MUST BE ADVERTISED [ARTICLE]

CHURCH MUST BE ADVERTISED

"Get Publicity or Fall Behind.” Philadelphia Minister Declares In Snappy Sermon^ Philadelphia. Pa. —In a snappy sermon delivered In Central Congregational church. Eighteenth and Green streets, the pastor. Rev. Sydney Herbert Cox, declared that the church must advertise, and get publicity, learning from business men how to go forward. He .took the stand that a business house which does not advertise goes in bankruptcy, and so will the church fall behind if It neglects this Important matter. It was the first of a series of sermons on the "Twentieth Century Progressive Church,” and the title of the sermon was the “The Business Advertising Church." “The greatest advertiser In the world,” said Mr. Cox, “is God. There Is nothing more spectacular than hla message to Jacob by the angels, Balaam by the ass, Elijah by the storms and voice, and Elisha and the fiery chariot I got ffiy sermon from a broker, Vbo laid down the four cardinal principles of advertising—namely, secure attention, create curi-

osity. Inspire confidence, get the man. “An angel appeared in flames, and thils secured attention; Moses looked on the burning bush, and became curious. Moses placed his hands In his bosom, and it became leprous. He was told to repeat it, and with confidence did so, and his hand was well again. Moses and Aaron went forth and ‘got the man.’ "