Evening Republican, Volume 16, Number 80, Rensselaer, Jasper County, 2 April 1912 — Affirmation In Advertising. [ARTICLE]

Affirmation In Advertising.

Affirmation is the commonest form of advertising and the least productive, mind I say the least productive, because I am not denying that affirmation alone if persisted in will win some converts. Purchasers are sometimes led to buy an article not because they are convinced of its merits, but, because they are curious concerning them. —John E. Kennedy In Printers’ Ink.