Evening Republican, Volume 16, Number 74, Rensselaer, Jasper County, 26 March 1912 — Affirmation in Advertising. [ARTICLE]

Affirmation in Advertising.

Affirmation is the commonest form of advertising and the least productive, mind I say the least productive, because I am not denying that affirmation alone if persisted in will win some converts. Purchasers are sometimes led to buy an article not because they are eohviaeed of its merits, but b* cause they ar® curious concerning them.—John E. Kennedy in Printers’ Ink: ' - ■ :: ~