Evening Republican, Volume 16, Number 55, Rensselaer, Jasper County, 4 March 1912 — Newspaper is the Medium. [ARTICLE]

Newspaper is the Medium.

“The importance of this whole question of publicity to the consumer is growing on the manufacturer. He sees his competitor or some man in another line turning the trick of publicity and he sit up and thinks. He is gradually realizing that localized, crystallized publicity in the home is What pays best and that he can only get that through the newspaper."— The Daily Club.