Evening Republican, Volume 15, Number 288, Rensselaer, Jasper County, 7 December 1911 — Page 2 Advertisements Column 3 [ADVERTISEMENT]

We Get a Slap

The big coffee trust, made up of Brazilian growers and American importers, has been trying various tactics to boost the price of coffee and get more money from the people. Always the man who is trying to dig extra money out of the public pocket, on a combination, hates the man who blocks the game. Now comes a plaintive bleat from the “exasperated” ones. The Journal of Commerce lately said: “A stirring circular has just been issued to the coffee trade.” The article further says: . •V“The coffee-world is discussing what is to be the future of coffee as a result of the campaign of miseducation carried on by the cereal coffee people. We have before us a letter from “one of the largest roasters in the South asking what can be done to counteract the work of the enemies of coffee. “The matter should have been taken up by . the Brazilian Gov’t when they were completing their beautiful valorization scheme.”

Then the article proceeds to denounce Postum and works into a fine frenzy, because we have published facts regarding the effect of coffee on some people. The harrowing tale goes on. “Where a few years ago everybody drank coffee, several cups a day, now we find in every walk in life people who Imagine they cannot drink it (The underscoring is ours.) Burly blacksmiths, carpenters, laborers and athletes have discontinued or cut down the use of coffee; as there is not a person who reads this and will not be able to find the same conditions existing among his own circle of acquaintances, is it not well for the Brazilians to sit up and take notice?’’ Isn’t it/CUrioUS these "burly” strong men should pick out coffee to “imagine” about? Why not “imagine” that regular doses of whiskey are harmful, or dally slugs of morphine? If “imagination" makes the caffeine In coffee clog the liver, depress the heart, and steadily tear . down tbe nervous system, bringing on one or more of the dozens of types of diseases which follow broken-down nervous systems, many people don’t know IL But it remained for the man who has coffee, morphine*, or whiskey to sell, to hard 1 the supreme nerve to. say: “You only imagine your disorders. Keep on buytag from me." . - a,- 1 ...I ... . . • ■ -f-t ♦

Let us continue to quote from his article. ? * - “Notwithstanding the enormous increase in population during the past three years, coffee shows an appalling decrease in consumption.” • • • • -« Then follows a tiresome lot of statistics which wind up by showing a decrease of .consumption in two years ot, in round figures, two hundred minion pounds. Here we see the cause for the attacks on us and the Brasilian sneers es. Americans who prefer to use a healthful, home-made breakfast drink and incidentally keep the money in America, rather than send the millions to Brazil and pay for an article that chemists class among the drugs and not among tke ■ Will the reader please remember, we never announce that eoffeo “hurts ail people." ’ - . Some persons seem to have excess vitality enough to use coffee, tobacco and whiskey for years and apparently be none the worse, but the number Is small, and when a sensible man or woman find* an article acts harmfully they exercise some degree of intelligence by dropping it We quote again from the article: “These figures are paralyzing but correct being taken from Leech’s statistics recognised as the most reliable/ ••♦ • •