Evening Republican, Volume 15, Number 277, Rensselaer, Jasper County, 23 November 1911 — UP-TO-DATE AND NOVEL [ARTICLE]

UP-TO-DATE AND NOVEL

Advertising Methods Adopted by an Enterprising Mease That Rensselaer is fast becoming metropolitan in the methods of advertising used by our merchants to call the buying public’s attention to the many splendid values which they are offeringr wlso that the wideawake firm of The G. E. Murray Co. are keeping up with and just a little ahead of the times in an advertising respect is, again demonstrated by what is per-

-haps the most elaborate system of advertising ever attempted by any business house in this section, namely: the giving away of the beautiful Upton Parlor Grand Plano which is now upon exhibition at their store. ' This piano retails at >400.00 each, guaranteed for ten years. The principal points of superiority of the celebrated Upton piano over any other of this class of instruments lie in the three string in unison with overstrung bass, the - splendidly pitched scale and true sounding board which give the Upton that rich deep, even tone so much admired.

In a recent interview" with' this firm regarding this decided innovation in advertising, Mr. Murray stated: “We have been enjoying the patronage and confidence of the . buyers of this community for a long time and in giving away this piano we are actuated by a double purpose, to show our appreciation of the patropage of our friends during the past, also to encourage new trade and to bring the many splendid values we are now showing in all lines to the attention of every buyer in this territory. The plan we are using in giving away this piano is equitable and fair to all, simply this, every person buying one dollar’s worth of any thing in our store will receive a coupon good for 100 votes. The person returning to us the largest number of votes will be given the piano absolutely free of all cost. No favors will be shown. Our reputation for ‘square dealing’ assures our customers of that fact.”

This tour hundred dollar Upton Parlor Grand piano is surely a present worth having and we predict a very “merry race” for coupon votes during the next few months.

The G. E. Murray Co. are surely to be congratulated upon their broadminded methods and “Trade Getter” advertising system.

Contest starts Saturday, Nov. 25th and ends -Saturday, May 25th. In the possible event of a tie ballot between contestants the piano will be sold to the highest bidder and the proceeds divided equally between those tying.