Evening Republican, Volume 15, Number 225, Rensselaer, Jasper County, 23 September 1911 — THE TRUTH ABOUT COLLARS. [ARTICLE]

THE TRUTH ABOUT COLLARS.

Writer In Munsey’* Magazine and The ■crap Book Tells Some InterestingTacts About Men’s Vockwoar. Few meqknow the intensely interesting story there is to tell about the average collar. In the October Issues of Munsey's Magazine and the Scrap Book, Foster Gilroy contributes “The Stbry of a Collar,” in which he says: “Assuming that a collar is a trifle, there is one manufacturer of collars in this country who has dignified a trifle by a degree of thought that at once raises a man’s neckwear to the 1 importance that it deserves. “This manufacturer is Geo. J. Ide & Company, of Troy, New York, and the particular collars turned out’ from the firm’s great manufactories are known wherever men wear collars as the ‘lde Silver Brand.’ “A collar seems a simple thing—but in reality there are at least thirty-five separate and distinct operations in its manufacture. “Since every step is susceptible to the vagaries of human nature, the question of collar-perfection is reduced to a consideration of how Carefully each operation is performed. “I saw an ‘lde Silver-Brand’ collar made from die-cutting to boxing. If I were a manufacturer, footing a payroll, I would probably be fussy enough to try to save some money on some of the operations that an ‘lde Silver’ collar goes through; but the ‘lde Silver Brand’ makers have different ideas. “They’ve established a collar-ideal, and every box that leaves their factories has to square up with this standard.” ik you are interested 'in collars —and what man is not?—write to Geo. P. Ide & Co., Dept. M., Troy, N. Y., and a copy of this interesting collar story will be sent you without cost.