Evening Republican, Volume 15, Number 2, Rensselaer, Jasper County, 3 January 1911 — Page 4

< . -r - — 1 " m ■ i. .i... . .. ■ ■ * ■ . am mm mm m am m New Automobile Prices Revolutionizing Motor Car Standards

THE United States Motor Company announces a new schedule of prices, effective January Ist. This announcement, appeared in newspapers of forty-nine cities on that day. The automobile world —the entire reading public—will be amazed that this announcement, involving as it does, lower prices for 1911 models, is made now on the eve of the New York Show, which is the signal for heavy buying of cars to begin. We therefore earnestly request you to read ■ ~ ; - -- —: — L ——--

Cars Made by United States Motor (Company Organizations j i - ______ » Ranging in Price from S6OO and SB,OOO

dGmitll 16 ' h $6or bout ' This Model A B Runabout now includes S7O equipment, consisting of top, gas lamps, and generator, at the former S6OO price. COLUMBIA, a new model for . . . $3,500 Higher powered and more exquisite finish at a slightly higher price than formerly. Both Stoddard-Dayton and Columbia cars stand for the limit of motor car excellence and luxury regardless of price. No better cars can be made until the world’s engineering knowledge is enlarged and the skill of its craftsmen is heightened.

Gray Marine and Stationary Engines—Recognized as standard all over the world. 18 Plants : Capacity 52,000 Cars : 52 Models : 14,000 Employes : 34 Branches : Dealers Everywhere

THIS READJUSTMENT OF VALUES is the logical result of the original plan, policy and ideal to which the United States Motor Company owes its birth. Patiently and persistently we have worked to this end—harmonizing, organizing, specializing —always seeking to increase the efficiency of our organization, to improve the quality of our product—always w r ith the ultimate aim in view—the attainment of an unquestionable leadership, because deserved. THE UNITED STATES MOTOR COMPANY is composed of 11 constituent companies+-each the leader of its fclass. It operates eighteen separate factories, with a combined floor spate of 49 acres. It employs 14,000 skilled artisans and a corps of original in j

In the preparation of this advertisement I have been keenly interested. I have gone over every item point by point from your point of view as well as from mine. lam satisfied with it. I vouch for its truth, for the sincerity of purpose, and for every single statement of fact which it contains. I commend it to your attention* I ask for your order. — B “L?/.« c ® e E utility Y UNITED STATES MOTOR COMPANY E utiuty Y BROADWAY AMD SIXTY-FIRST STREET, NEW YORK. All »Dr can an licanscd under Selden Patent. Maxwell-Briscoe Motor Co. Dayton Motor Car Company Briscoe Manufacturing Company i-. „.i |„ f ., r n.,,: nn .,i u„. nrc i, H Providence Engineering Works Westchester Appliance Company Courier Car Company : ln<ted lnternat '°" al Motors * Ltd -> Alden Sampson Manufacturing Co. Columbia Motor Car Company Gray Motor Company * London | 1 A Now we want to see every man who has said heretofore, “ The price is too high.” He never questioned economy or quality. CWe are going to make him a New Year gift of from S7O to $250. Come in and get your money. k ' Represented in Jasper County by _ *“• The JCaxwett Auto Co. *=" Demonstrations by appointment with the “ Majcxvell” man. Garage and Salesroom fn the old laundry building, next to the Express Office k‘:. - • 1 ■ J ■l~ . • '

• vestigators, the benefit of whose work - is shared by all the companies alike, i The individual genius which built up each successful constituent company still directs it, but spurred by friendly rivalry to greater exertibn. The broad plans and policies of the parent company are outlined and executed in the fulness of the combined experience of these men. THE PRODUCT of these companies includes 52 different models—cars designed for every need, utility and plea- ' sure vehicles, for passenger and freight carriage. They range in price ; from S6OO to SB,OOO. OUR SELLING ORGANIZATION embraces 34 branch houses and'deali crs everywhere. This distribution not 1 only enables us to dispose of our pro-

Model Q, 22-h.p., 4-cylinder, formerly S9OO, now - - $750 Model I, 25 -h. p., fore-door touring car, formerly $l,lOO, equal to any car in the $1,250 class, now - $950 SAMPSON DELIVERY, a 1,000 pound wagon, delivery and freight motors, ranging from 1,000 pounds to 20-ton road train - $1,150 to SB,OOO

: duct at the loest selling cost, but K permits us to provide a service or- » ganization to maintain these cars in • the hands of owners that cannot be duplicated by any other company. AND THIS ORGANIZATION is owned by upward of a thousand stockholders scattered all over the country; is operated on a co-operative basis, with all our employees working wholeheartedly for our success and sharinging in our prosperity, while tha executive management is based .on military discipline. No one man, no clique, holds, the majority of the stock. Our stock can be bought in the open market by any one, therefore “control” depends only on efficiency. IN BUYING raw material we are able, by massing our purchases, to se-

every word on this page. It marks the beginning \ of a new epoch in motor car history-.~the establishment of new automobile standards—the attainment of which we s only possible through the co-operation and organization realized in the formation of this company. —We manufacture one-fourth of all the motor cars made in the United States andone-sixtb-of all the cars made in the world. We control all our manufacturing processes. —, -U— - y * • ' •_ „ ' , .

; cure lower prices and maintain higher quality. By interchange of experience in our engineering department, we i avoid costly mistakes and produce better cars. Our original investigations . which produce improvements cost little when distributed over our vast product. An improvement in method is introduced immediately in all our plants. IF PARTICULAR SKILL AND EQUIPMENT produces better results in one place, all work of this character is done there. BY CO-OPERATIVE SELLING it is possible for one factory to sell in places where it would otherwise be possible to sell only at a prohibitive cost. Not only does this saving benefit i the purchaser, but the service that can

Model EA, 30-h. p., fore-door touring car, formerly $1,600, equal to any car in the $1,500 to SI,BOO class, now $1,350 .j STODDARD-DAYTON models, $1,175 to 4,800 These models are all unchanged in price, but in every case show worth higher than the 1910 models. The 50-h.p. StoddardDayton is distinguished by exceptional refinements. SAMPSON 35, touring car, a recent addition to our line, is listed at a price to command instant attention - - - $1,250 to $1,325

be rendered to the owner after purchase could not be given in this locality by any other plan at any practical expense. WE HAVE CONDUCTED this getting ready process persistently and patiently, untroubled by temporary or local conditions in the industry. While others were Cutting prices to dispose of old stock or left-over cars, or to raise cash, we said nothing; we were not ready. We have now reached the point where the fruit of our effort can be given to the buyer without sacrificing the interests of our shareholders. WE MAKE a profit at these new prices. Had we needed to unload we could have announced them four months ago. We have no left-over

■ cars, no old stock to work up. As a - matter of fact, our shipments for three ■ months ending November 30 were 57% per cent greater than for the same period in 1909. I THE SEASON for the heaviest buy- ’ • ing is now Just about to open. Over ! ninety-five per cent of our product is s already contracted for with deposits, i Every indication points to a shortage i of our cars this Spring. NEVERTHELESS, by basing our prices on a cost which is lowered by legitimate saving, made possible through the benefits of co-operative organization, we are establishing our Company, now and for all time, in public confidence and earning the support which we expect always to retain