Evening Republican, Volume 14, Number 205, Rensselaer, Jasper County, 29 August 1910 — CITY’S NEW TIPPLE [ARTICLE]

CITY’S NEW TIPPLE

Buttermilk Adopted by Chicagoans as Best Hot Weather Drink. It Is Chasing Mint Julep From Bar and Has Relegated Sundae to Rear of Drug Stores—Dealers Busy, Chicago.—Buttermilk the drink that Is making Chicago famous. If you don’t live strictly on a buttermilk diet during the hot weather you don’t belong, and dairymen, doctors, drug-store keepers, club men, caterers and restauranteurs have as much os agreed upon It. According to people who devote much ot their time to the laudable labor of selling thirst quenching beverages, buttermilk has for the last five years steadily increased In popularity as a hot-weather drink until today it Is the most sought after of all, having surpassed such rivals as the once-favored ice-cream soda, the mint smash or the entrancing julep. When the thermometer hovers between 88 and 95, buttermilk becomes the cup that cheers and never inebriates, no matter how plenteously imbibed. Drink experts say so. They say that thia once more or less despised liquid is now called for more frequently than any other in country clubs, in drug stores, in hotels, in restaurants and in buffets. It is served in the country clubs in-

stead of highballs and other possibly attractive but certainly heating mixtures, being put up in long, cool-ap-pearing cylindrical bottles. It is advertised in drug stores "from our own churn,** and is outselling the soda and sundae. It is made by private families from "lacto-bacllli” tablets, which are placed in unskimmed milk. At hotels and restaurants it is served icecold in bottles made especially for buttermilk. And why? Because for a long time physicians have been pointing out that it is the best hot-weather drink. They have said that it is the most easily digested, the most cooling, the most healthful. They have declared it even an excellent hot-weather food. And besides that, there are comparatively few people, it is said, who don’t take to buttermilk naturally, like a duck to water. “Buttermilk?” queried Manager Marsh of the Borden Dairy company. “Why, we are selling more buttermilk right now than ever before. It Is the Chicago summer drink, and we are In a position to know. It is being sold everywhere—because ’most everyone has a nicked to spare and ’most everyone likes buttermilk. Almost every retail store where they sell soft drinks is calling for buttermilk in large quantities this summer. And then a whole lot of it goes to private homes, too. It’s a great drink. Is buttermilk—the ideal drink.’’ “The sales of buttermilk increase every year,” said Manager Bowman of the. Bowman Dairy company, "and this year there is more of it sold, I believe,

than ever before. Of course, there is more sweet milk sold than buttermilk, but sweet milk is used for cooking and buttermilk is purely a drink. Within the last six years there has been a steady increase in the consumption of sweet milk, but buttermilk has certainly kept pace with it.’’ Out at the Lake Zurich dairies the foregoing statement were agreed with. "Why, it’s remarkable the quantity of buttermilk that is being called for,” said James Davidson, manager of the dairy. "We are shipping more of it to Chicago this year than ever before. If it isn’t the favorite hot weather drink for Chicago, I’d like to know what on earth is.” Others said that there was only one summer attraction in this city that could compare with the lake breeze and that was—-