Evening Republican, Volume 14, Number 203, Rensselaer, Jasper County, 26 August 1910 — BUICK PRICE IS CUT ALMOST IN THE MIDDLE. [ARTICLE]

BUICK PRICE IS CUT ALMOST IN THE MIDDLE.

$1,750 Car Brought to Rensselaer and Sold for Price No! Far From SI,OOO to Babcock & Hopkins. The reported cut in the price of Buick automobiles is really a fact. Just how much it is can not be found out definitely, but it is certain that the cut is from a third to a half. C. S. Chamberlin, the local Buick agent, and W. C. Babcock, of the firm of Babcock & Hopkins, went to Chicago Thursday and returned home in the evening with a Buick No. 16, a car made to sell for $1,650. The car goes to Babcock & Hopkins, who have been the. E. M. F. agents here for some time. Their object in buying it was because they could get it cheaper by quite a little than the wholesale price on the E„ M. F. Just what was paid for it can not be learned absolutely, but it is safe to say that the price was not far from SI,OOO and a possibility that that was the exact price, although the buyers would not confirm it. It* is also learned that the $l,lOO cars are cut to about S7OO and the SI,OOO cars to about S6OO. It is said that the local agents are not supplied with a positive list of reduced prices and that it is a matter of bargain and “jewing” to get the best results. The failure of crops in the northwest and the consequent failure to have orders from that section < for which great numbers of cars had been made, accepted, resulted in an overstocking of the factory and as the season was getting late and the manufacturing begun of the 1911 cars, it was decided to get rid of all the cars possible at a great reduction of price. The car brought here Thursday and sold to Babcock & Hopkins is a fine machine and would be a ready seller if the price is around SI,OOO. It is thought by many that the Buick reduction will mean the breaking of the backbone of auto prices and that they will never again get nearly so high as the list price of this year. That a fine car should be manufactured and sold for SI,OOO there can be no doubt and while the prices in 1911 may not be so low as a general rule as the reported Buick cut at this time, there will probably be a standstill in the business unless the price on all cars is brought down to a much lower figure. Babcock & Hopkins have disposed of their Flanders.