Evening Republican, Volume 14, Number 200, Rensselaer, Jasper County, 23 August 1910 — BUYING READY-MADE GOWNS [ARTICLE]

BUYING READY-MADE GOWNS

London Dressmakers Being Put Out of Business by Neyv Custom of English Women. London.—The demand for readymade gowns in London today Is so great that the small dressmaker complains that she is being crushed out of existence. According to a report made by an inspector of factories and workshops there has never been a time when the ready-made clothing industry flourished as at present. Such clothing can be bought In shops at all prices from sl.lO to S4OO. Most of the cheaper dresses are made In factories and one style is reproduced often two hundred times. As the ready-made trade increases naturally the dress trade, that is, the sale of material by the yard, decreases and the small dressmakers cannot get sufficient work. The convenience of entering a shop, seeing a gown, trying it on and having it sent home to wear the same ddy or, if slight alterations have to be made, the next day, has proved too alluring for the London woman and her suburban sister. ‘Another reason for the existing state of affairs is the fact that the present style of gown requires very little fitting, soft folds serve to drape the figure and boning and steels are rare. Naturally the cheapness of the ready-made dress adds to its attractiveness.