Evening Republican, Volume 14, Number 171, Rensselaer, Jasper County, 20 July 1910 — It Is a Mistake [ARTICLE]

It Is a Mistake

Many have the idea that anything will sell if advertised strong enough. This is a great mistake. True* a few sales might be made by advertising an absolutely worthless article but it is only the article that is bought again an<J that pays. An example of the big success of a worthy article is the enormous sale that has grown up for Cascarets Candy Cathartic. This wonderful record is the result of great merit successfully made known through persistent advertising and the mouth-to-mouth recommendation given Cascarets by its friends and users. Like all great successes, trade pirates prey on the unsuspecting public, by marketing fake tablets similar in appearance to Carcarets. Care should always be exercised in purchasing well advertised goods, especially an article that has a national sale like Cascarets. Do not allow a substitute to be palmed off on you.