Evening Republican, Volume 14, Number 146, Rensselaer, Jasper County, 20 June 1910 — No Substitute For Newspaper Advertising. [ARTICLE]

No Substitute For Newspaper Advertising.

Advertising pays, if the man that has something to sell so regulates his advertisement as to convince the people that it is worth buying. All the substitutes foi newspaper advertising can he easily avoided or disregarded by the people the advertiser tries hardest to attract, the man or woman that can afford to buy. They do not stand gaping at billboards and they do not bother with circulars in the mail because they are too busy, but their old friend, the newspaper, is taken into the inmost privacy of the family circle; it is discussed at the breakfast table and at the supper, it is read at leisure in the evening and its pages are scrutinized with the interest born of long habit and discriminating taste. An advertisement in that newspaper goes into the, family circle and cannot be excluded. It is welcome because it’s a part of something else that is welcome and it goes there at the very time that the occasional domestic economical council takes place. There is no substitute for newspaper advertising except lots of business.