Daily Tribune, Terre Haute, Vigo County, 30 September 1918 — Page 3

u O S S

Furs

Sweaters—

$l. sc

—possesses a peculiar charm that is in full harmony with the spirit of gift giving and when values such as thes are offered they promise their full worth in service and utility.

Nutria Plush Scarfs—coatee effect with belt arid pockets $8.P.V —$89.50 Pointed Fox Scarfs—extra large open style 569.30. —$79.50 Black Pox Pearfa—extra large open style $65.

—Other Scarfs, Muffs, Sets, Stolea In latest styles wonderful variety of favored pelts at equal savinga.

—more than ever will be chosen '-as gifts this year. These fine -selections of warm, attractive sweaters are of unusual importance to early Christmas shoppers.

—Beautiful Slip-On Sweaters and cqat effects of wool, fibre silk and all-silk alluring:* combinations of colors and smart styles fitted lines, belts and pockets. Priced at $5.50, $8.75 to $22.50.

For Wee Tots-

The most charming gifts of all will be the ones selected from this section where baby's everv comfort and happiness has been provided for with unusual care.

—First come Rattles, Floating Toys and Celluloid Novelties In dainty pink, white and blue colorings at 5c, 10c to $3.98. —B.iby Drenses—of dainty batistes and lawns long and short styles many hand made and hand embroidered at $1.00 to $5.98.

—Sacques—knitted and crochetted of wool cashmere aud mercerized, at $1 to $2.48.

—Baby Blankets—white, pink and blue novelty borders at 98c,

to $3.48.

THE

Will You Write lour Name on the Honor Roll of October Christmas Shoppers

time honored custom of exchanging Christmas gifts will prevail this year as it has in the past. Friends and loved ones will be remembered. And when the world is in a serious mood who will denv the inspirational and cheering influence of Christmas giving-.

But the world has changed since a year ago. New ideas and ideals have been born. Modes of living have been adjusted to national welfare. Habits have been tuned to military needs. And so it is natural that these changes should find an expression in the Christmas spirit of 1918. Above all it will be a sensible Christmas. Gift selections will avoid the waste of frivolities and non-essentials. They will demand usefulness and practical merit. They will insist upon .high standards of quality because these contribute most to national economy and conservation.

Buy Liberty Bonds First—Att You Can Pay For

mfc Gloves—

i I First of all, gloves of this chari acter are well worth giving and these assortments which cover a splendid variety of values and colors will settle many a Christmas problem.

—JYench Kid Gloves—in all the new shades and distinctive novelties at $2.65, $3.25 to $4. —Silk Gloves—Kayaer, Vanity Fair, Hall—in all colors pr. $1.25 to $2.00. —Washable Cape Gloves, pair $1.65 to $2,26.

Hosiery-

No gift suggestion could be more sensible and practical than this— and it's all the more interesting because it carries the added advantage of unusual quality.

Children's Sweaters

Warm, colorful sweaters that will be certain of a hearty welcome, and just as sure to take higher pricings in the future as markets become more restricted.

—Sweaters of all-wool and of fibre silk in clever new styles plain colors and pretty combinations: belted and pocket trimmed at $2.49 to $9.95.

—Tams and Caps—to match sweaters knitted and crocheted at 4f»c to $2.50.

Toys

What would Christmas be for us without the children. and what would the children's Christmas be without toys? These sections are well stocked. One might say that the happiness of little ones is fairly stored here in heaps.

Bin- Doll now from our rao=-L complete a&soitment of clever American-made Character Dolls, Baby Dolls, Soldier Dolls fancy dressed and ready for dressing: all sizes at 25c to $15.

-—Automobiles—$6.95 Co $24.5i.

"The Store of the Christmas Spirit"

—Phoenix and Kayser Silk Hosiery—inallcolors plain weaves, clocked and drop stitch novelties a remarkable collection pair $1.00 to $4.00.

Neckwear^

It seems as though this section expected neckwear to be on everybody's gift list—so extensive is the variety. A logical expectation too, for what could be more appropriate than a bit of neckwear with Christmas wishes!

—Marabou Scarfs—large full shapes $4.95 to $16.50. —Georgette, Organdie, Satin and Filet Collars, Sets, Modesty Vestees—at 50u to $5.50.

Men's Furnishings—

Here are grouped the kind of gifts every man appreciates— good furnishings that are .a compliment to a man's idea of good taste, and have no suggestion of extravagance or waste.

—Bath Robes—with slippers to match all colors to novel designs at $5.50 and $8.35. —Shirts—unrivaled displays of madras, percale and silk Shirts new patterns $1.50 to $8.96. —Necktie*—exquisite, new designs lovely colorings at 29c, 60c, «5e to $2.W. —Sweaters—gray wool sweater coats army ami navy all-wool sweaters gray, navy and khaki at $5.95 to $12.9S.

Bags and Purses-

The thonghtfulness which prompts one to choose a handbag or purse will also encourage giving care to quality of material and workmanship. At least these assortments indicate that a high degree of quality was emphasized in their selection.

-Beaded and Tooted Leather Bags— fn exclusive designs rich, alluring- colorings all sizes at $5.93 to $33.50. —Velvet Bass—beaded and plain all colors $2.95 to $17.50. —Lather Bags and Purses—In endless assortment of shapes, colors and sizes at all prices,

Jewelry—

Particular attention is directed to jewelry of a serviceable nature, comprising selections of such items as custom has pronounced indispensable to the well dressed woman.

—Bead Necklaces—in oriental effects link eud graduated styles pearl, cat beads in variety at 25c to $18. —Ringrs—dinner, fancy set, signet and diamond rings at 50c to $17.5®. —Platenold Jewelry—in bar ping, brooches, ear-rings, watches at $2.50 to $55.

Silk Underwear—

Christmas

These fresh stocks have arrived just in time to share a place in these first time shown Christmas assortments. They have a charm of newness mingled with the distinction of more than ordinary quality.

—Camisoles of wash sstiw, crepe de chine and trousseau silk at 50c to $2.98. —Envelope Chemise—in fascinating variety wash silk, crepe de chine and trousseau pjjk at $2.48 t'e $5.98.

—Nig ht Gowns—plain tailored and lace trimmed $6 to $10.58.

—Bloomers—leng and short styles .rich light and dark eotartagv at $3.95 to $5.98.

The Dry Goods Co.

'THE BEST PLACE TO SHOP, AFTER.ALL'

\&in^tlie^Tvnr

tMmaua KSO Wi» 199»-

rriHE ROOT store is ready,^b are' its customers. Tomorrow will see the beginning of a patriotic endeavor to conserve the resources of the nation, by hundreds of earlier-than-usual Christmas shoppers.

What a sublime Christmas spirit and patriotic motive this is! Surely lifts so selected will bear a greater atmosphere of charm, for they will not only indicate the esteem of the giver, but express a sympathetic devotion to

nation's needs, and a sincere loyality to a "win the war program."

The needs of a nation at war demand that retail institutions do not put on extra help during the Christmas season that the workers be not overtaxed or fuel and lij^ht wasted by extending hours that you disregard former customs and plan your purchases now.

So'tomorrow this store will be clothed in "Christmas Dress. Merchandise selections of unusual variety await every idea and whim of gift seekers. The clock has been put two months ahead, so to speak, and selections are here that in othc£ years you have only expected in Decembers

Silks

Handkerchiefs

For years handkerchiefs have been looked upon as most appropriate gifts. This year, when women are even keener for sensible giving, these dainty, new Handkerchiefs will unquestionably enjoy great popularity at their interesting prices.

—Our stock is replete with captivating novelti-es and plain effects in white and dainty colorings—»

of sheer lawns and pure linens—many hand made. Initial Handkerchiefs are shewn in a variety of charming effects for men, women and children. At 5c to 75c.

i i i

Many weaves of charming color tones and rare excellence are here. Their popularity and practical merit is indeed sufficient to place them at the head of appropriate gifts.

—New Plushes for scarfs and muffs yard $8.50 to $1*.S*. —$2.50 Georgette Crepe—extra quality new autumn and staple shades 40-ln. yd. $1.98. •~$6.50 Chiffon Velvets, yd. $5.50. —$3.50 Satin La France, 40-in. yd. $2.7S. —"Gilt-Edge" Dress Satins—36-fn. yard $£.31,

I' .*