Daily Tribune, Terre Haute, Vigo County, 4 June 1915 — Page 13

DttES OF PARIS

Seniors Will Receive Diplomas At First Methodist Church—44 Will Graduate.

By Special Correspondent. PARIS, 111., June 4.—The high school commencements will be held this evening at the First Methodist church and the following young men and women will be given diplomas after four years of successful studies at the school: Weslay Benson, Lloyd Beatty, Elbert Bogart, Ray Brengle, Elwyn Bell, Orieigh Bright, Ruth Black, I^eona Bell, Frank Cummins, Elsa Collier, Alphonsus Diel, Walter Davis, Philip Foley, Arthur Forster, Exie Gaumer, Smyrna Guthridge, Hazel Gumm, Helen Graham, Ogle Highsmith, Lloyd Hargis, Lena Johnson, Katharine Lodge,' Josephine Morton, Helen Mitchell, Marie MoCollum, Dudley McMillan, Marie McLaughlin, Waiter Miller, William Merrill, Esther Means, Beraadtne Means, Arthur Norman, Lucile 0*Hatr, Bather Fert*ho Kenndh Bhumatasr, JT»jr« Stanfleld, Gertrude Sander* Veraa Sanders, Thelma Wright, Iorothy Ware, Clifford Wade, Merle Whiteseil, Willie Wright, Edward Wheeler.

BOOSTERS HOLD MEETING.

L. L. Canine Named Chairman of Celebration Committee. By Special Correspondent.

PARIS, HL. June 4.—At the boosters' meeting for the Fourth of July celebration last night L. L. Canine was elected permanent chairman and A. P. Foroum permanent secretary-treas-urer of the organization. The celebration will be hejd July 3 and a chorus ff 300 church workers will be one of •the features of the out-door celebration. It will be a patriotic oelebration and a big automobile parade at r.lght promises to be a big item. The finance committee, wtiich has been at work for several days, has had much success and a big free celebration is assured.

Grand Jury Called.

By Special Correspondent. PARIS, 111., June 4.—The Edgar county grand jury has been called to report Monday, June 21, when the new term of court begins. A large number of cases will come up before the inquisitorial body, but none of any importance. The civil docket of the circuit court is a very lange one, however and it will require several weeks' session to dispose of all the matters.

Disposes of Business.

By Special Correspondent. PARIS, 111., June 4.—Patrick Coady, for many years one of the city's leading business men, has disposed of all his business holdings here and will remove with Mrs. Coady to Terre Haute within the near future. Mr. Coady will enter business In the Indiana city.

Ex-Chief Runs Jitney.

By Special Correspondent. PARIS, 111., June 4.—Former Chief of Police Ed Step has entered the taxicab service and his new Ford Jitney is attracting oonsidera-jle attention on the streets. Vrips will be made any place.

ELKS PLAN CEREMONY.

Annual Observance of Flag Day to Be Held June 14. Plans were being perfected Friday by a committee consisting of W. E. Hendrichs, George Farrington, Will Hoft and A1 Condit for the observance of Flag day on June 14 by the Elks. The committee plans to secure the use of the Lyon tabernacle, which -will be vacated for the services, tiut if tn:s plan fails the celebration will be held in the lodge rooms.

It has been the custom of the order to commemorate the birth of the American flag on the day set aside for that purpose, June 14, but heretofore the services have been for the members alone, but it is thought that on this occasion other patriotic organizations will be enlisted to make the event a. notable one.

Mr. Hendrichs promises that there will be an interesting program, including an address by some well known speaker, and possibly a rhusical recital. The matter will be brought up at a meeting of the committee Friday night.

DENTISTS PLAN OTTTING.

The Western Indiana Dental association will hold its annual reunion and outing at Collett park Saturday afternoon. Dr. H. S. Hickman will lead the glee club, and Dr. John Vaughn and Dr. W. E. Williams are on the committee to protvide the "stunts."

City Well Represented at State's Penal Farm

With the incarceration Thursday of nine more men at the penal farm Terre 'Haute has contributed 33 inmates.

Chief Deputy Bishop has received a new book in which to make this sort of entry and one page has been nearly filled. The men who were taken on Thursday in automobiles were A. C. Tippy, Frank Miller, Frank Henderson, Grant Sullivan, Harry Shanks, James Daugherty, Christopher Columbus Robinson, Vern Secrest and Edward Kerr. The terms ranged from 140 to 680 days.

KIRKS FLAKE

WHit E

SOAP

fhe Living "Room

MAKES DISH WASHING EASY

farlor Suite

Of oourse no one will dispute for a moment the fact that the newspaper is supreme in its field as an advertising medium for the looal merchant. No matter what the advertising medium for national advertising, it will have to be oonoeded that the newspaper Is the only medium through which the merchant may reach the possible customer. Billboards and street oars are cheap advertising, but they cannot take the place of the newspaper. They do not enter the home, have no definite audienoe and no "news" value.

(TQuosaz?

TALKS ON NEWSPAPER ADVERTISING"

(Seventeenth of a series of bustnees papers by Truman A. DeWeese, advertising and business efRolenoy expert.)

HOW TO USE THE NEWSPAPER IN MERCHANDISING

Having agreed that there la no other

JUNE

medium through which the merchant can reach his customers, the question naturally arises: "How shall the merchant make effective and profitable use of the newspaper?" The first thing the merchant should do is to fix a definite amount to be expended for advertising during the year. This amount should be a certain fixed percentage of the gross income, The percentage will naturally be larger the first year and will gradually decrease as the volume of business Increases. Spasmodio or periodical advertising does not pay, It is a waste of money and time. The merchant who advertises by spurts, who takes a "flyer" in certain dull season* of the year, will nevqr get satisfactory results from

AND

The Living Room

Should be—as you will wis h—the cosiest room in the house. The chairs should have a comfortable swing, the davenola roomy and well built, the table of a good size and substantial. On the floor a good rug or carpet. We show a variety of designs in all the most popular finishes, golden, fumed and early English in oak, mahogany and Circassian walnut. Prices:

Rockers $35 down to Davenolas $85 down to Library Tables $45 down to

Three Piece Parlor Suite

One whole floor has been devoted to parlor furniture, mostly three-piece parlor suites. The finishes are golden and fumed oak, mahogany and Circassian walnut. The frames are built substantial and roomy. Upholstering is best qualities Boston, genuine and Spanish leathers over oil tempered springs. Considering the quality prices are the lowest possible, ranging upward from

LOT 2—$25 Velvet Rugs In good patterns, both floral and oriental designs 9x12 foot In size rugs that give excellent service sell during the week special, each

We make no statements we cannot substantiate, offer no values we cannot show, quote no priccs we are not able to make good and when we say our furniture is dependable we mean dependable in construction, finish and style. THEN REMEMBER whether you buy for cash or on extended credit, Silberman's guarantee goes with each purchase. It is upon satisfaction that this store has gained a large patronage and we are as much interested as you that every piece of furniture bought here be a as re re

...$1.98 ..$25.00 ...$7.98

genuine ana

S18.98

The Bed Room

Every June bride takes a particular delight in the furnishing of her bed room and the problem of furnishing this room in a "fetching" manner at a small cost Is easily sovled by a visit to our store. Nothing carries out the idea more perfectly than golden oak and braes furniture. Prices on

Dressers range from $85 down to $10.98 Chiffoniers, range from $75 down to $10.98 Brass Beds, range from $65 down to $9.98

LOT 1—9x12 foot matting rugs in good patterns, suitable for bed rooms and the $3.00 grade sell as a special offer during the week each

Four Bargains In Rugs This Week

ood patterns,

$1.98

in size rugs

$18.00

CARPETS

We want to sell you a carpet that will make you feel kindly toward us after it has been subjected to wear. We are showing an entire new line that includes everything from the cheapest cotton carpet up to the best Wilton Velvet. Prices are the lowest, considering quality, ranging upward from ....................^ ..

advertising. No sooner does the reading public get familiar with his announcement and get into the habit of reading his daily store news than he drops out. He loses all the marchandlslng momentum acquired. Just as he arets the load near the top of the hill he lets go.

Having decided to make advertising a part of his merchandising, the merchant should employ a man who knows how to advertise—a man who will give to that part of his business all his time, study and thought. He should be a man who knows more about mershandising than he does about literature—and yet he should know enough about the English language to keep him from murdering it, The faot that he may have been president of the looal ad club does not necessarily disqualify him for the job. He may be able^o outgrow it A man may he a rea£ advertising man and belong to arf ad elub—but ha should "belong" tint to the meveboat- ea«*eys bin

LOT

'siii/iii iiiinim nli£ Sri tie

4—$25

:arpei up

39c

Freight Charges Prepaid On All Out of Town Purchases

THE HOUSE WITH THE LOWER PRICE

SILBERMAN'S

609 WABASH AVENUE

BRIDEGROOMS

TO BE

Money Oo Your Outfit

The Dining Room

la where you will do the honors of your home. Its furniture should be artistic in design, perfect in construction and have an individuality of its own. Here you will find a variety of styles in golden oak, fumed and early English. Buffets, Pedestal Tables, C'r.ina Closets, Chairs and Serving Tables that match in the suite. Prices on

Buffets, range from $85 down to $14.98 Tables, range from $75 down to .$9.98 China Closets, range from $75 down to $ 1 2 9 8 Chairs, range from $10 down to 8 9

Refrigerators

The June bride will need a refrigerator in that new home. We are showing designs in both wood and steel cases, top and side icers. The interior is white enamel lined. There are several sizes to choose from so you should find one to fit your requirements with little trouble. They are guaranteed dry and sanitary. Prices are the lowest considering quality, ranging upward from

The Kitchen

The June bride must necessarily spend considerable time in the kitchen and it should be furnished to save the greatest amount of labor. We are showing the newest idea in kitchen cabinets, with the disappearing doors and sliding tops, glass jars for sugar and spices and sanitary flour bin. Also an excellent line of ranges, both coal and oil. Prices on

Kitchen Cabinets, range from $45 down to $9.98 Coal Ranges, range from $60 down to $26.98 Oil Stoves, range from $20 down to $7.98

LOT 8—These rugs are the extra heavy rags in the 9x13 foot size and all new patterns. They're the $20 grade, selling during the week, each

tapestry

$15.98

extra large tapestry rugs all 11.3x12

foot in size new patterns in floral and oriental effects selling as an extra special during the week, each

LINOLEUM

When the June Bride covers the floor with linoleum she can rest assured it will be sanitary. We are showing the largest stock of printed, imported and inlaid linoleums in the city. All new patterns and the kind that wears satisfactory. Prices range upward from

and who Is entitled to the exclusive benefit of all he knows about advertising and merchandising. A mere "copy" man will not do. Almost any high school graduate can write pretty pieces of persiflage and flapdoddle, but they will not sell goods because there Is no salesmanship in them. If a merchant spends ten thousand dollars, or fifty thousand dollars a year in advertising, he should not hesitate to employ a man who can get good returns from it—not a man who will touch off the fireworks In one great splash and sparkle of verbal pyrotechnics—but a sane, conservative, steady, persistent man who goes about the business of building up a good-will asset for a house that cannot be destroyed, And you cannot hire such a man for the salary you would pay a clerk. The right kind of an advertising manager will keep the clerks busy. Any other kind of an advertising manager 1b an expensive luxury—no matter bow M* Mian*

SSsS

Having decided upon the man, be should be given an office on the secon third or fourth floor, away from the hurly-burly of the store, with plenty of desk room and all the equipment necessary to do the work under the most favorable conditions. This equipment should include cabinets for the proper storing and classification of cuts. It should be a "workshop,"— not a room for the reception of solicitors or visitors. No Turkish rugs or stenographers are necessary. The smartest man who ever lived could not "dictate" advertiser ients. They must be manufactured ozrefully and laboriously with a pencil A man can dictate letters or editorials—but not advertising. And if the man is both an advertiser and a merchandiser he will get quickly in touch with all heads .jt departments and will make of each one an industrious and energetic reporter for daily budget of store news. The heads of departments will constitute kiB dvertiwy its! to be eeo-

oom

—tttTT**?

I ferred with after his daily consultation with the owner of the store or the man who represents the owner in the management of the entetprise.

We Recommend That You Use

93" HairTonic

Valentine's Quality Drug Shop. 634 Wabash Ave.

A Bath Boom adds mucli to comfort of the family, especially to elderly people and children.