Democratic Sentinel, Volume 22, Number 36, Rensselaer, Jasper County, 17 September 1898 — More Nois, Please. [ARTICLE]

More Nois, Please.

In talking over the minute factors that have made jf.oflt or loss to manufacturers, some curious details were given me by experts. For Instance, one clock manufacturer, of Birmingham, found that a certain rival was doing a large trade in cheap clocks sent out to the wilds of Africa. He got hold of a sample clock, and, finding that there was a heavy profit in the enterprise, invested a large sum of money in making a still better clock, thousands of which were shipped to the same market. Strange to say, sales were very slow, while his rival, turning out a cheaper and far less accurate timepeace, was selling all he could make. Finally the explanation came. Savages like noise. The clocks made by the original exporter had a particularly loud and aggressive tick; his imitator made a better clock, but it was almost noiseless, and the savages would have none of 11. The remedy was simple. The next shipment of clocks to the Guinea coast ticked more loudly than anything previously heard there, and all went well.—Pearson’s Weekly.